AI visibility, GEO and practical know-how.
Berger+Team is a freelance collective from Bolzano (South Tyrol) for branding, web design, online marketing and AI visibility, founded in 2019 by Florian Berger.
What you measure when position one is worth nothing
Average position is losing its meaning, because an answer nobody clicks has moved in between the ranking and the customer. What replaces it, how to measure that — and the trap where more impressions at unchanged clicks look like progress.
Why a Cookie Banner Is Often Unnecessary
A cookie banner is only needed when you store data that makes a person identifiable. Cookieless, aggregated statistics often don't — but the 2024 EDPB guidelines drew that line more sharply than many think.
What is a vector database? Why AI search engines need one to find you
A vector database stores meaning instead of words. Why AI search engines work that way, what it means for your content — and why you do not need one yourself.
How do you check if an AI is actually citing you?
A simple self-check shows whether ChatGPT and Perplexity recommend your business correctly — and why checking once is not enough.
Why “web agency” is getting too narrow
A modern website is increasingly becoming a digital knowledge and service interface — for people and for AI agents. Why that makes the term “web agency” too narrow — as a reasoned observation, not a prophecy.
“Getting a website made” is the wrong question
“Getting a website made” describes a deliverable, not a job. The better question: which questions should your business be able to answer around the clock — for people and for AI agents — and who keeps those answers current?
A logo that can run code: why SVG uploads are an underestimated risk
An SVG isn't an image, it's a text document — and it can contain scripts. Why every uploaded logo is executable code until proven otherwise, where that turns into a real incident, and which mechanism fixes the problem at the door instead of at the window.
A translate button doesn't turn one website into three
An automatic translate button creates no second source for AI systems, because no second address ever comes into being. What genuine multilingual sites in DE, IT and EN really take — and how to check in five minutes whether your languages count for an AI.
From Inquiry to Customer: How an AI Visitor Really Converts
The AI recommendation is only half the job. What happens between "the AI names your business" and "the inquiry actually arrives" — with a real South Tyrol angle and three languages.
"I Don't Know What Our Website Actually Does For Us" — The Visibility Cockpit
Gut feeling instead of numbers: a visibility cockpit shows website visits, AI-bot reads, Google clicks and inquiries in one place — a made-up before/after example.
GEO, AEO, LLMO: Do You Really Need Five New Acronyms?
GEO, AEO and LLMO sound like three separate disciplines — in practice, they're largely the same exercise. What actually matters are four principles: citable structure, evidence-backed facts, technical readability, freshness. With the only two numbers in this article worth verifying.
How an AI agent reads your business: the four interfaces behind the answer
An AI agent does not open your website the way a person does — it fetches four machine-readable interfaces. Which ones, what happens when one is missing, and the honest limit: 23,520 machine requests in 30 days (as of August 2026), but only four counted citations.
You've read how it works.
Where does your business stand?
We ask ChatGPT, Perplexity and others what they know about your business — and show you what is right, what is missing and what is simply wrong. Free and without obligation.
- Honest assessment, no pitch
- No preparation needed from you
- Reply usually within 24 hours
Everything you need —
at a glance.
What btlabs Core can do, how to reach us directly, what it costs, and why you can trust us — the hard facts, compact and ready to expand.