The complete substance.
Honestly listed.
No sales patter, no hidden asterisks. Here is everything that's inside your foundation — and at the end, what deliberately isn't. In short: btlabs Core delivers its core capabilities from a single source — findable, manageable, on-brand, multilingual, self-learning, secure and fast. Built by the Berger+Team collective in Bolzano.
On Google — and in AI.
Visible to people who search — and to machines that answer.
# Your business — readable by AI in one pass name: Example Joinery location: Bozen · South Tyrol services: - Custom furniture - Interior fit-out - Repair & service opening_hours: Mon–Fri 8–17 contact: info@example-joinery.example languages: de · it · en
Structured data (rich snippets)
Automatic: company, FAQ (expandable in Google), job postings (Google Jobs), team, opening hours, service area, prices, “book a call”, reviews.
XML sitemaps per type
Generated automatically — drafts and expired job postings drop out on their own.
Clean signals
RSS/blog feed, hreflang (right language per country), canonicals (no duplicate-content penalty), breadcrumbs.
Meta with AI suggestion
Title, description and preview image per page — suggested by the AI if you want.
301 redirects
Renamed a page? Old links redirect automatically — no ranking loss.
Machine-readable profile (GEO)
llms.txt and Markdown per page — AI reads you without ballast. brand.json / identity.json standardise brand, facts, contact.
MCP interface
AI agents may query your profile safely (read-only) and hand the user your best contact channel.
IndexNow & TDM reservation
Changes reach the search engines in seconds. Stay visible and quotable, but not siphoned off for AI training — quoted yes, stolen no.
Fast means ranking — and fewer bounces.
Speed isn't a luxury, it's a measurable edge.
Static-fast delivery
Server response often measured at under 200 ms.
Automatic image optimisation
Modern formats, right sizes, lazy loading — no manual work.
Built-in full-text search
Fast, typo-tolerant, no external service.
Lean code
Instead of extension ballast, only what the page really needs gets loaded.
Your system, your data.
Privacy that becomes a selling point.
No cookie banner
Analytics are cookieless and self-hosted — no annoying overlay, GDPR-clean by design.
No third-party trackers
No US trackers, no Google Fonts legal trap.
Ready-made legal texts
Imprint, privacy policy, terms in an EU/Italy-ready format.
GDPR at the push of a button
Data access with one click. Automatic retention, IP anonymisation, EXIF stripped from images, 1-click newsletter unsubscribe.
EU hosting, isolated
Hosted in the EU, isolated per partner. Full data export at any time, no rental lock-in for the core system.
Clean consents
Newsletter and forms with double opt-in — every consent documented, revocable at any time.
You maintain once — the AI does the rest.
In your tone, in every language.
Translation DE/IT/EN
At the push of a button, batch included.
Meta texts automatically
Descriptions and preview texts without manual work.
Image descriptions
Alt texts via image AI — good for Google and accessibility.
Content check
Finds missing image texts, SEO weaknesses and tone deviations.
Internal link suggestions
Strengthens SEO and keeps visitors around longer.
Brand knowledge base
Rules & glossary keep every text on brand — in every language. Your own AI key, stored encrypted: you keep control and costs.
Trilingual from the ground up.
Not bolted on afterwards.
Multilingual at the core.
Non-negotiable in South Tyrol — which is why multilingualism is part of the foundation. Every page, every AI file and every machine response exists per language, each with its own web address.
DE/IT/EN as equals
Extendable to more languages — all anchored in the core.
Language-appropriate URLs
Translated addresses per language, automatic language signals, fallback language if something isn't translated yet.
Correct throughout
Localised 404 page and correct language in all machine channels.
AI translation built in
Translate pages into IT/EN with formatting intact — in your tone, with a glossary for your technical terms.
Maintain it yourself, no tech degree needed.
Block system instead of code — or you simply tell your AI assistant.
Block system
Hero, text, image & image+text, cards, gallery, CTA, logo wall, FAQ accordion, team, testimonial slider, newsletter, form, search box, automatic lists (blog/jobs).
Content types
Pages with subpages + breadcrumbs, blog, FAQ, jobs, team, testimonials, gallery, menus.
Live preview
See changes as you type. Draft/published status.
Reusable building blocks
Change the phone number once → up to date everywhere. Schedule banners (promotion, company holidays) with a time window.
Individual design system
Templates for a quick start instead of a one-size-fits-all look — incl. your own social preview image.
Versions & restore
Every change is saved as a version — compare and bring back with one click. No mistake is final.
Maintain via chat (MCP)
Tell your AI assistant: via the MCP interface it changes content directly for you — only with permission, as a draft, every step logged.
Template importer & auto slugs
New pages start from templates instead of from scratch — and web addresses come out clean automatically, translated per language.
Visitors become inquiries.
Captured cleanly, legally sound.
Forms without code
With spam protection (invisible trap + block against mass abuse).
Inquiries stored
With automatic confirmation emails. Exportable — or simply connected straight to your ERP/CRM via the open interface.
Newsletter double opt-in
Legally sound, segmentable by language and status.
Email delivery, your choice
Via an API service or your own server (SMTP), with test sending. Editable templates and customisable thank-you pages.
Today a website — tomorrow a shop or app.
No rebuild, on the same foundation.
True headless architecture
The same base can feed website, shop and AI agents (via MCP).
Live faster
A new channel starts on a proven base instead of from scratch.
One source of truth
Never again contradictory prices or opening hours across channels.
Tailored, not off the rack
We build every channel individually on this foundation.
Runs on its own.
Backups, security updates, patches — automatic. You take care of business.
Every night, automatically
Encrypted backup, OS security updates (restart included), container refresh.
Continuous monitoring
For security holes — you get warned before things catch fire.
Access secured
2-factor login, lockout after failed attempts, complete change log (who, what, when).
Deep hardening
Multi-stage internal security audits (no critical findings): brute-force protection, cloud firewall (everything closed except the essentials), sandboxed containers, encrypted secrets (AES-256-GCM), protection against typical web attacks.
If something does happen, everything is there.
Data sovereignty down to the detail.
3-2-1 backups
Local, cloud, off-site — restore provably tested.
Your own server in the EU
Isolated per partner — no noisy neighbour.
Safeguarded updates
Every change passes a functional test before it goes live.
White-Label
No third-party vendor name appears on the outside.
What you won't find with us.
Extendable on request: not standard today, but buildable to fit the foundation: a complete shop and inventory module, protected client area, live price calculator, “next free slot” display. Tell us what you need — we'll build it.
Common questions about the substance.
Can I really maintain content myself?
Yes. Block system with live preview — texts, images, whole pages without code, with draft/published status. And if you like: straight from your chat or AI system (MCP).
What happens if I break something?
Almost nothing is final: every change is saved as a version — compare and restore with one click. There are always a few exceptions, but for day-to-day editing you're covered.
Do I have to take care of maintenance, backups or security?
No. EU hosting, isolated per partner — backups and security patches run automatically in the background. Larger system updates we sort out together when they come up.
Where does my form data end up?
In your own database — not with third-party providers. With double opt-in, exportable for your CRM — or connected directly to the CRM, so everything flows straight into the right system.
Sounds like
your foundation?
Let's talk straight — no sales patter. We look at your business and tell you honestly what makes sense.
- Non-binding & no obligation
- Honest assessment, no pitch
- Reply usually within 24 hours
Everything you need —
at a glance.
What btlabs Core can do, how to reach us directly, what it costs, and why you can trust us — the hard facts, compact and ready to expand.