All the functions of your digital foundation.
Honestly listed.
No sales patter, no hidden asterisks: here's every feature that comes standard — and at the end, what deliberately isn't. In short: btlabs Core is the digital foundation of Berger+Team — a fast, trilingual website platform from Bolzano that makes your business findable on Google and in AI answers, built as a digital knowledge and service interface for people and AI agents. The system is yours: a one-time investment, full export, no subscription lock-in for the core system.
Features as standard
Areas
Languages at the core
Response time
AI tools (MCP)
Cookie banner
Your business gets found — on Google and in AI answers.
btlabs Core ships structured data, sitemaps, feeds and machine-readable profiles out of the box: the same content, maintained once, reaches Google just as it reaches AI systems like ChatGPT or Perplexity. GEO (Generative Engine Optimization) means preparing a website so AI systems understand it and cite it correctly.
# Your business — readable by AI in one pass name: Example Joinery location: Bozen · South Tyrol services: - Custom furniture - Interior fit-out - Repair & service opening_hours: Mon–Fri 8–17 contact: info@example-joinery.example languages: de · it · en
Structured data (rich snippets)
Automatic: company, FAQ (expandable in Google), job postings (Google Jobs), team, opening hours, service area, prices, “book a call”, reviews. In the standard JSON-LD format per Schema.org — the language Google and AI systems understand without guessing.
XML sitemaps per content type
An automatic table of contents for search engines — drafts and expired job postings drop out on their own. You never have to think about it.
Blog feed (RSS)
New posts go out automatically as a feed — readers, news services and news apps get your content without you registering it anywhere.
Clean signals
Language tagging (hreflang), a unique canonical address per page, breadcrumb navigation. Sounds technical, but it prevents exactly the mistakes that make pages rank poorly.
Meta with AI suggestion
Title and description for Google — suggested by the AI on request, approved by you. Per page and per language.
301 redirects
Change an address and the old one redirects automatically. Your ranking moves with it — nobody lands on a dead end.
Machine-readable profile & brand file
Two compact files tell AI systems who you are: llms.txt lists what you offer and where the important content lives; the brand file adds name, services, tone of voice, contact channels and languages. So AI systems describe you consistently — instead of guessing from other directories.
Every page, also as plain text
Every page has a clean text version without menus, images or layout. That way an AI reads your content instead of your visuals — and cites you more accurately.
Questions & answers for AI
Your FAQ also lives in its own file that AI systems read directly. Customer questions get answered with your answer — not a guessed one.
Agent entry point & profile files
A fixed starting point where an AI assistant finds everything else: what's there, how to query it, where the contact channel is. Plus the industry-standard profile files AI systems automatically look for.
MCP interface
MCP (Model Context Protocol) is the open standard AI assistants use to talk to systems. They read your content directly at the source — permissioned and logged, instead of scraping your page and guessing.
IndexNow & ground rules for AI
Changes get reported to search engines immediately instead of waiting. And you set the machine-readable rule: citing yes, scraping content for training no.
Under 200 ms: speed that Google measures and visitors feel.
btlabs Core typically serves pages in under 200 milliseconds — static-fast, with no extension ballast. Speed is a ranking factor and the first impression for every visitor, human or machine.
Static-fast — refreshed with precision
Pages arrive ready-made from the server instead of being assembled on every request — every visitor feels it, and Google measures it. Change one piece of content and only that gets refreshed, not the whole site: live instantly, without slowing anything down.
Automatic image optimisation
Every image ships in several sizes and modern formats. You upload, the system does the rest.
Built-in full-text search
Searches across all content, forgives typos, works in every language — no external service.
Lean code
No ballast from dozens of extensions. What isn't there can't slow things down or break.
Your data belongs to you — no cookie banner, no third-party trackers.
All data stays with your business: cookieless analytics with no banner, EU hosting isolated per client, and built-in GDPR automation — privacy as a selling point, not a chore.
No cookie banner, no third-party trackers
Analytics run cookieless on your own server — no banner, no click-through, no fear of warning letters. And nothing flows to third parties: your visitor data stays with you.
Ready-made legal texts
Imprint, privacy policy and terms as maintained pages — not a PDF attachment from somewhere.
GDPR at the push of a button
Grant data access, auto-delete data after a deadline, anonymise IP addresses, 1-click newsletter unsubscribe. Built in, not bolted on.
EU hosting, isolated
Your own server in the EU, separate from every other project. No shared environment, no strangers next door.
Clean consents
Newsletter only with double opt-in, every consent documented.
Secure files
Uploaded graphics are automatically stripped of malicious code, and photos lose their hidden location and camera data. A risk hardly anyone thinks about — already handled here.
You maintain once — the AI does the rest.
The built-in AI translates, describes images, checks content and suggests improvements — guided by your brand knowledge base and paid for through your own key. It pitches in, instead of just chatting.
Translation DE/IT/EN
Whole pages at the push of a button — formatting intact, in your brand's tone and with your terminology. No copy-pasting into outside translators.
Meta texts automatically
Titles and descriptions for search engines get suggested, you approve them. Saves the most tedious busywork.
Image descriptions
The AI looks at the image and writes the alt text — important for accessibility, Google and AI systems. Also runs automatically afterwards when something’s missing.
Content check
Checks your pages for missing image texts, weak findability, deviations from brand tone and content gaps — and tells you what to do.
Findability foundation
An analysis of your page with concrete improvements you can apply directly. Not a report to file away, but suggestions to act on.
Internal link suggestions
The AI knows your entire page network and suggests relevant cross-links as you write. Good for readers, good for ranking.
Pre-fill fields
Fill individual fields or entire documents with a suggestion at the push of a button — you correct, instead of staring at a blank page.
Brand knowledge base
Your rules, your glossary, your banned words — stored centrally. Every AI output follows them, no matter who triggers it.
The AI speaks up
If it notices a contradiction, a tone deviation or a content gap, it flags it in the system — instead of it going unnoticed.
Free choice of model, your key
You decide which AI model handles which task. Access runs through your own key, stored encrypted. Full cost control.
German, Italian, English — equal from the ground up.
Not bolted on afterwards.
Mehrsprachig im Kern.
In Südtirol nicht verhandelbar — darum ist Mehrsprachigkeit Teil des Fundaments. Jede Seite, jede KI-Datei und jede Maschinen-Antwort gibt es pro Sprache, jede mit eigener Web-Adresse.
German, Italian and English are equal language versions with their own addresses and their own SEO — not a bolted-on translation. Non-negotiable in South Tyrol, a head start in the DACH region.
DE/IT/EN as equals
No main language with add-ons — every language is fully-fledged. More can be added.
Language-appropriate addresses
Every language version has its own translated addresses and its own search engine signals.
Correct throughout
Even error pages and system texts are translated. The language is right everywhere, not just in the body copy.
AI translation built in
Translation happens inside the system, not in a separate tool — with your glossary and your tone.
Translate at scale
Every translatable text can be exported as source–target pairs and re-imported once translated — ideal when a professional translator takes over. The layout stays untouched.
Gap indicator
See at a glance where a language version is missing — instead of discovering it by accident.
You maintain your own content — no tech degree required.
You maintain content yourself: in the block system with live preview, with versions and restore — or by talking to your AI assistant. Every change goes live instantly, in every language.
Block system
Assemble pages from ready-made blocks: text, images, cards, gallery, FAQ, team, form and more.
Content types
Pages with subpages, blog, FAQ, jobs, team, testimonials, gallery, menus, glossary — all set up.
Live preview
See how it looks as you type. No save-and-hope.
Reusable building blocks
Set up text snippets and scheduled banners once, use them everywhere.
Individual design system
Your design, not a bought look with a swapped-out logo.
Versions & restore
Every change is traceable, every earlier version restorable.
Maintain via chat
Check, revise or create content by talking to an AI — without clicking through menus.
Template importer & auto addresses
Create system pages at the push of a button, addresses are generated automatically from the title.
Central values
Phone number, address, opening hours — maintain them once, they appear everywhere automatically correct, even in emails. Change something and you change it in exactly one place.
Where is what used?
For every block you see which pages use it. No guessing whether a change breaks something elsewhere.
Scheduled publishing
Set a date for a post or page — it goes live on its own and can pull back on its own too.
Internal knowledge base
Your own confidential knowledge store with full-text search: internal processes, arguments, background. Not public, but instantly findable for you and your AI assistant.
Visitors become inquiries.
Inquiries, newsletters and campaigns come together in one place: stored, legally confirmed, trackable and exportable — nothing gets lost in an inbox.
Forms without code
Assemble any fields you like, spam protection is built in.
Inquiries stored
Every inquiry lands in the system, with a confirmation email and export — nothing gets lost.
Newsletter with double opt-in
Legally sound sign-up, segmentation, one-click unsubscribe.
Email delivery, your choice
Via an email service or your own mail server — with test sending and customisable templates.
Campaign links
Trackable links for ads, newsletters or flyers. See which campaign actually brings inquiries — no outside tool needed.
Export inquiries
All inquiries and leads as a file — for your own analysis or handover to another system.
Today a website — tomorrow a shop or app.
One central content base feeds your website, future channels and AI assistants — through open interfaces instead of isolated solutions. What you maintain once is correct everywhere.
True headless architecture
Content is separate from appearance. The same base can feed website, shop and AI assistants.
Live faster
A new channel launches on a proven base instead of as a rebuild.
One source of truth
Maintained once, correct everywhere — no more “the app still had the old price”.
Tailored, not off the rack
Built for your business, not for the average of all businesses.
Open interfaces
Your foundation connects to inventory management, CRM or your own applications — via common, open channels. No island.
Chat with your website
96 tools are available to your AI assistant: search, create, edit and schedule content, query metrics. Every permission switchable individually, every access logged.
You see whether it's working.
btlabs Core actively measures AI visibility: whether AI systems recommend your business, which systems actually read your pages, and how many visitors arrive from AI answers — plus the classic search engine data, all in one place.
# AI visibility — monthly snapshot question: “Who makes custom furniture in Brixen?” chatgpt → recommended · rank 1 perplexity → mentioned · rank 3 gemini → not yet named --- ai visits (30 days): 142 · verified visitors from AI answers: 38
Asks the AI itself
A monitor regularly puts real customer questions to AI systems — without naming your business — and checks whether you show up in the answer. Because if you're named without anyone clicking, no normal analytics tool notices.
Known, or just findable?
The same question goes to systems with live search and to those without. That shows you the difference: is the AI finding you right now — or does it already know you? One you fix with content, the other takes time.
How well are you named?
Not just whether, but how: merely mentioned, clearly recommended, or named as the first choice — with the reasoning behind it. That builds a track record, not a gut feeling.
Which AI actually reads you
Every AI visit is captured and checked for authenticity — anything just posing as a known system gets caught. You see which systems read which pages.
Visitors from AI answers
People who arrive from an AI answer are counted separately — and protected against spoofing. An honest number instead of a flattering one.
Your site under X-ray
Orphaned pages, dead ends, broken links, pages competing with each other — detected automatically, with a score per page.
Search engine data included
Clicks, impressions and the real search terms per page — built in directly, no second tool needed.
Everything about one page at a glance
People, AI systems, inquiries, search clicks and top search terms — brought together per page. You instantly see which content is working and which is just sitting there.
Security and operations run on their own — every night.
Backups, security updates, patches — automatic. You take care of business.
Every night, automatically
Encrypted backup, OS security updates (restart included), container refresh.
Continuous monitoring
For security holes — you get warned before things catch fire.
Access secured
2-factor login, lockout after failed attempts, complete change log (who, what, when).
Deep hardening
Multi-stage internal security audits (no critical findings): brute-force protection, cloud firewall (everything closed except the essentials), sandboxed containers, encrypted secrets (AES-256-GCM), protection against typical web attacks.
If something does happen, everything is there.
Redundant backups with tested restores, your own server in the EU, and vetted updates keep your foundation reliable — year after year.
3-2-1 backups
Backed up multiple times in separate locations — and the restore gets tested, not just hoped for.
Your own server in the EU
No shared mass-hosting server. Your environment belongs to you alone.
Safeguarded updates
Every change passes a functional test before it goes live.
Independent through open standards
Foundation, content and data are always fully exportable — built on open standards, no vendor lock-in. If it ever comes to it, it keeps running without us too.
Extendable on request: not standard today, but buildable to fit the foundation: a complete shop and inventory module with payment integration · a protected client and tenant area (exclusive pricing, documents, portals) · a live price calculator · a “next available slot” display with booking · an app or second location on the same base · deeper integration with inventory and customer management · dedicated location pages for branches — each with local findability on Google and in AI. And looking ahead: your foundation is built as a service interface — the next step is AI assistants that, with your approval, don't just read but act: checking availability, requesting an appointment, preparing an inquiry. The foundation for that is already in your system, via the MCP interface. Tell us what you need — we'll build it.
Common questions about the substance.
Can I really maintain content myself?
Yes. Block system with live preview — texts, images, whole pages without code, with draft/published status. And if you like: straight from your chat or AI system (MCP).
What happens if I break something?
Almost nothing is final: every change is saved as a version — compare and restore with one click. There are always a few exceptions, but for day-to-day editing you're covered.
Do I have to take care of maintenance, backups or security?
No. EU hosting, isolated per partner — backups and security patches run automatically in the background. Larger system updates we sort out together when they come up.
Where does my form data end up?
In your own database — not with third-party providers. With double opt-in, exportable for your CRM — or connected directly to the CRM, so everything flows straight into the right system.
Sounds like
your foundation?
Let's talk straight — no sales patter. We look at your business and tell you honestly what makes sense.
- Non-binding & no obligation
- Honest assessment, no pitch
- Reply usually within 24 hours
Everything you need —
at a glance.
What btlabs Core can do, how to reach us directly, what it costs, and why you can trust us — the hard facts, compact and ready to expand.