AI agent
An AI agent is an AI system that does not just answer questions but completes tasks on a user's behalf: it plans steps, retrieves information and uses tools and interfaces — for instance to compare offers or prepare an enquiry.
The difference from a simple chatbot: a chatbot answers questions, an AI agent pursues a goal. It breaks a task into steps, gathers the information it needs along the way and uses tools to get there — from website access to dedicated interfaces. “Where do I find…?” becomes “handle this for me”.
For businesses this means the next visitor to your website may not be a person but an agent researching on a customer's behalf. It does not admire your photography; it reads facts — availability, services, prices, ways to get in touch. Machine-readable content and controlled interfaces such as MCP decide whether your business is usable by agents or simply skipped. What is accessible remains your decision.
Concretely for South Tyrol: a guest asks their assistant to find accommodation matching certain criteria and to send an enquiry straight away. The agent recommends the businesses whose details it can retrieve and understand reliably. Becoming machine-readable today puts you in exactly those recommendations tomorrow.
Frequently asked questions.
What role do Google reviews play in AI recommendations?
A big one. AI assistants base their recommendations on publicly available sources — and review profiles are among the strongest signals of how a business is perceived. The number, recency and content of reviews all feed in, as does whether and how you respond to them.
What matters is the interplay: reviews carry the most weight when your name, address and phone number are consistent everywhere and your website confirms the same facts in machine-readable form. So look after your Google Business Profile actively, ask satisfied customers for a review and respond professionally — especially to critical voices. That is how the coherent overall picture emerges from which AI systems build their recommendations.
What does my business gain if AI assistants can talk directly to my website?
Your details arrive correctly where customers increasingly ask. Instead of scraping your page and guessing, the AI reads exactly the content you have set — through an open interface, MCP (Model Context Protocol): services, opening hours, contact details. The result: fewer wrong answers about your business and correct quotes with attribution; if you want, an assistant can even maintain content. Control stays with you — you grant the permissions, and every access is logged.
How do I get MCP access for my website, and what's included?
We set up MCP access for you as soon as you want it — it's part of extending your website, not a mandatory piece. We decide together which content gets exposed, such as opening hours, services, or contact details, and you get an overview of which AI service accesses what and when.
The effort is manageable: one-time setup, then the access runs alongside your website. If you're unsure whether it's worth it for your business, we look together at how often customers in your industry already search through AI assistants.