AI visibility, GEO and practical know-how.
The digital foundation from the freelance collective Berger+Team: a fast, multilingual platform that makes your business readable for Google and AI assistants — no cookies for visitors, with full data sovereignty.
When other people talk about you
Your website supplies the facts about you. Whether an AI recommends you is decided by others — mentions track AI visibility far more closely than backlinks.
Opening hours, holidays, closures — how to get your hours right everywhere
Opening hours change far more often than your business name or address — and every change is a chance for your website, Google profile and directories to drift apart. What travels as data, what only as a note, and a routine for every holiday and change of season.
Structured data for a small business: what to declare
Registration number, VAT ID, registered office: your business already holds the details a machine looks for. They are just buried in the small print.
New page live: how Google finds it — and what you can do yourself
A new page isn't on Google the moment it goes live. What sitemaps, crawling, internal links and Search Console actually do — and what only Google decides.
The vocabulary machines share
Schema.org is not a format, it is a dictionary — a finite public list of things machines agreed to call by the same name. Invent a word and nobody reads it.
What September shows: three findings from the radar
llms.txt just above 13%, usage reservations and files for AI agents below one percent: three observations from the ai-discovery radar's September run, with denominator, date and working.
Which facts should a machine be able to read about your business?
Not everything on your site deserves markup. Five facts decide whether an assistant can recommend you — and the order matters more than completeness.
Frequently asked questions about AI optimization for websites
Ten questions that keep coming up in first conversations — cost, timing, guarantees, data protection. With the answers we would give on the phone.
AI optimization for websites in South Tyrol: what it means and what it doesn't
Search optimization gets you into a list. AI optimization makes sure a machine can state your business correctly. What is behind it — and what nobody can guarantee.
We design for people and machines
A website has two readers today: the person in the browser and the machine behind it. What I design differently because of that — and where the two worlds contradict each other.
If your website offered tools instead of pages
A thought, not a promise: assistants have moved from answering to acting. What if a business did not only describe what it can do, but offered it in a form a machine could use as well?
Why an AI cannot represent your brand
An AI can quote your text. It cannot reproduce how you look — it does not know. Of 18 design-system domains, none publishes its design tokens at a discoverable address.
You've read how it works.
Where does your business stand?
We ask ChatGPT, Perplexity and others what they know about your business — and show you what is right, what is missing and what is simply wrong. Free and without obligation.
- Honest assessment, no pitch
- No preparation needed from you
- Reply usually within 24 hours
Everything you need —
at a glance.
What btlabs Core can do, how to reach us directly, what it costs, and why you can trust us — the hard facts, compact and ready to expand.