AI visibility, GEO and practical know-how.
Berger+Team is a freelance collective from Bolzano (South Tyrol) for branding, web design, online marketing and AI visibility, founded in 2019 by Florian Berger.
Choosing an AI visibility partner: how to spot a serious one
Research, look, then talk: how to check a partner for AI visibility, with the questions Google itself recommends and a look at what comes next.
AI Overviews for small business: which searches really change
Which searches Google shows an AI Overview for, what it does to clicks, what Google itself says — and a 15-minute check for your own search queries.
Backlinks today: what they bring, what the platform shows, what stays manual work
Google still uses links as a signal — but bought links fizzle out, and for AI answers mentions seem to count for more. What backlinks bring a small business today, where good ones come from, and what a website platform can contribute.
Search intent: why the right page matters more than the right keyword
Someone searching "carpenter Merano" wants something different from someone typing "window restoration cost". Search intent decides which page should answer a query — and so what a keyword strategy for a small business looks like.
AI share of voice: how to measure your real share of AI answers
AI share of voice shows what share you hold of all the businesses an AI names, not just whether you appear. Here is how to calculate it yourself, and the three mistakes that skew the result.
Content SEO: how to tell whether a page is good enough
Google sets neither a minimum word count nor a fixed title length. Still, there are solid signs of whether a page is doing its job. What they are, what Google itself says — and where checking tools give hints, not rules.
GEO by model: why every AI search answers differently
There is no such thing as "the AI": eight weeks of our own measurement show that the models from OpenAI, Perplexity and Google name the same business at different rates — and that the answer changes from week to week. What follows for work on visibility.
What an AI agent finds on your website: a five-step self-check
Before an AI agent reads your pages, it checks a handful of agreed addresses. You can check five of them yourself with a browser in a few minutes — with what each one means and how common it is.
Headless: why the way your website is built matters
A website today is not just looked at — it is queried. What a headless architecture changes, where it helps, and why we deliberately do not build purely headless.
hreflang in plain English — how Google knows which language version goes where
hreflang tells Google at which address the same content exists in another language — nothing more, nothing less. How separate addresses, two-way references, x-default and sitemaps work together, and which three mistakes quietly break the signal.
When the interface disappears
Part of what is called a website with menus and forms today becomes pure query. What Zero UI means for a business — and how much of it is actually proven.
AI visibility: what is proven and what is speculation
Advice on AI visibility contradicts itself. We sort it by what actually stands behind it: officially documented, scientifically studied, plausible but unproven — or simply false.
You've read how it works.
Where does your business stand?
We ask ChatGPT, Perplexity and others what they know about your business — and show you what is right, what is missing and what is simply wrong. Free and without obligation.
- Honest assessment, no pitch
- No preparation needed from you
- Reply usually within 24 hours
Everything you need —
at a glance.
What btlabs Core can do, how to reach us directly, what it costs, and why you can trust us — the hard facts, compact and ready to expand.