AI visibility, GEO and practical know-how.
The digital foundation from the freelance collective Berger+Team: a fast, multilingual platform that makes your business readable for Google and AI assistants — no cookies for visitors, with full data sovereignty.
Which facts should a machine be able to read about your business?
Not everything on your site deserves markup. Five facts decide whether an assistant can recommend you — and the order matters more than completeness.
Frequently asked questions about AI optimization for websites
Ten questions that keep coming up in first conversations — cost, timing, guarantees, data protection. With the answers we would give on the phone.
AI optimization for websites in South Tyrol: what it means and what it doesn't
Search optimization gets you into a list. AI optimization makes sure a machine can state your business correctly. What is behind it — and what nobody can guarantee.
We design for people and machines
A website has two readers today: the person in the browser and the machine behind it. What I design differently because of that — and where the two worlds contradict each other.
If your website offered tools instead of pages
A thought, not a promise: assistants have moved from answering to acting. What if a business did not only describe what it can do, but offered it in a form a machine could use as well?
Why an AI cannot represent your brand
An AI can quote your text. It cannot reproduce how you look — it does not know. Of 18 design-system domains, none publishes its design tokens at a discoverable address.
Think globally, be found locally
“Who does X in South Tyrol?” and “Who does X?” are two different questions to a machine. Most businesses answer only the first — and give away the reach their skills would have.
A bad llms.txt is worse than none at all
Not having an llms.txt costs nothing. Having a sloppy one gets flagged red by Google’s own auditing tool. What the Lighthouse audit actually checks.
The last ten centimetres
A machine has found you and wants to recommend you — then stops at the phone number set as an image, the opening hours inside a PDF and the “price on request”. Four places that cost nothing and get in the way almost everywhere.
What is already built in, while others are still debating
The knowledge about AI visibility is freely available. It is almost nowhere delivered: of 853 measured domains, 13.5% serve an llms.txt and 0.0% a machine-readable catalogue. On the gap between talking and building.
When the machine answers for you — who is accountable?
An AI gives out information about your business without asking you. In any single case, liability is a question for lawyers — the question you can answer today is: where did the claim come from, and where do you correct it?
Why sixteen zeros are the most honest figure in the radar
34 machine-readable routes, 30,000 domains, an open ruleset. The Technical Report explains how the ai-discovery-radar measures — and why a zero is not an absence.
You've read how it works.
Where does your business stand?
We ask ChatGPT, Perplexity and others what they know about your business — and show you what is right, what is missing and what is simply wrong. Free and without obligation.
- Honest assessment, no pitch
- No preparation needed from you
- Reply usually within 24 hours
Everything you need —
at a glance.
What btlabs Core can do, how to reach us directly, what it costs, and why you can trust us — the hard facts, compact and ready to expand.