Be found. By people and by AI.
AI assistants can barely find an outdated website. We build you one that ChatGPT & co. understand cleanly — lightning-fast, multilingual, no annoying cookie banner. For service providers, trades, retail & tourism in South Tyrol and the DACH region.
People looking for a recommendation today often ask an AI directly — and get an answer without ever opening a website. So that your business shows up in that answer, the system delivers a clean, machine-readable version of you.
Your old website works against you.
Everyone knows these setups — and none of them is built for the AI era.
The plugin tower
30 extensions that break, constantly need updates and sooner or later get hacked.
The site builder
Clicked together quickly, but slow — you never get your data out again, invisible to AI.
The frozen site
Pretty, but dead. Nobody can maintain it, Google and AI quietly ignore it.
Total dependency
Every change goes through third parties: wait, pay, wait again. Logins, data and domain aren't in your hands.
The social-only presence
Only Instagram & Facebook instead of your own foundation: reach at the algorithm's whim, data belongs to the platform — nearly invisible to Google and AI.
Siloed one-off tools
Website, Google profile, social, PDF price list — all maintained separately. Somewhere something is always wrong, and nobody notices.
What does ChatGPT know
about your business?
We ask the AIs — and show you what they know about you. And what they don't. Free, no obligation, no preparation.
- Non-binding, no obligation
- An honest assessment, no sales pitch
- A reply, usually within 24h
Free · no obligation · results discussed together
Request the AI-readiness check →Six things almost no normal system can do.
Made readable for AI
If someone asks ChatGPT “who does this in my region?”, the AI finds everything it needs at your site to cite you correctly: facts, services, contact channel — machine-readable, in every language.
Privacy as a selling point
No cookie banner, no US trackers, hosted in Germany, isolated per partner. GDPR-clean by design — building trust and legal certainty at once.
Maintain once, correct everywhere
Opening hours, prices, a job ad — enter them once and they appear correctly everywhere, automatically: in Google, in AI answers, in Google Jobs. In every language.
Faster. Google notices.
Often delivered in under 200 ms, where old plugin towers need 600 ms and more. Speed is a ranking factor — and the first impression for every visitor.
Trilingual at the core
DE · IT · EN are part of the foundation, no plugin tinkering: translated URLs, clean language signals, one maintenance interface. Non-negotiable in South Tyrol.
You own it
One-time investment: no SaaS subscription for the core system, no per-user licence. Foundation, data and content belong to you — full export, any time.
No promise. See for yourself.
btlabs Core is running. Look at a real foundation, ask an AI about us, measure the load time. We don't talk about speed — you feel it.
Live foundation
You're looking at one right now: this site itself runs on btlabs Core. Check it — load time, source code, llms.txt. btlabs.dev
Response time
Measured, not claimed: around 90 ms server response. Fast enough for Google to notice and for visitors (human and machine) to stay.
On record
A collective since 2018 · 20+ years of experience in the field · member of the Handelskammer Bozen · Camera di commercio di Bolzano. Practitioners, not salespeople.
What our partners say.
Businesses from South Tyrol and the region that we look after.
Reliable and uncomplicated — understood my ideas right away. Unreserved recommendation!
Hotelier · Hotel Post Gries
Breathed new life into our corporate website.
Managing Director · Blaas OHG
We can rely on him 100%.
Managing Director · ClimaGrün GmbH
The utmost professionalism, brilliantly delivered. Chapeau!
Managing Director · Südtirolhaus
Excellent collaboration and an outstanding result!
Owners · Apotheke Kardaun
New customer enquiries and orders now come in regularly!
Business Developer · ILOS GmbH
Your website today.
A shop or app tomorrow.
btlabs Core is built as a foundation from day one: your content lives in one central place. Start with a website, and later it can become a shop, an app or a second location — on the same base, without a rebuild. What you maintain once is correct everywhere, in every language.
One brand, two sites
A joinery runs its main site in German and Italian — plus a dedicated careers page alongside. Enter a new job once: it's on the website, runs automatically in Google Jobs and removes itself after the deadline.
Many sites, one system
A family business with three locations runs three independent websites — each individually designed, but centrally managed. Shared content (imprint, brand, contact) you maintain once; local content stays separate per location and goal.
Website and shop, one warehouse
The website becomes an online shop — from the same core. One product, one price, one stock level, identical everywhere. That's how the shop is intended as a later phase: you start with the site and switch on selling when you're ready.
Found, not brokered
A hospitality business maintains rooms, offers and season info once — trilingual on its own website, readable by AI assistants. Enquiries come in directly, not via portals taking commission.
Live faster
A new channel starts on a proven base instead of from scratch. Today's “website” becomes a shop or an app tomorrow — without a rebuild.
Cheaper to run
You maintain and secure one system instead of three. Updates, backups and security apply to all channels at once.
No data drift
One source of truth. Never again contradictory opening hours or prices between website, shop and app.
AI sits in the core — not as a sticker on top.
One unified system instead of scattered plugins. It writes on brand, learns along on its own and consolidates your knowledge.
A system that thinks along.
Most “AI websites” glue a chatbot into the corner. Here the AI is the engine: it keeps content on brand, writes, translates, describes images and consolidates patterns in the background — built for it from the first line.
Found and cited by ChatGPT, Perplexity & co.
The system gives AI systems an unambiguous, quotable version of you — as standard, not as a pricey extra.
# The business, readable in one pass name: Example Ltd about: craft since 1998 services: - Planning - Installation - Service region: South Tyrol
{ "name": "Example Ltd", "location": "Bolzano, IT", "languages": ["de","it","en"], "contact": "hello@…", "verified": true }
# The rules of the game quoting: allowed source: "Example Ltd" attribution: required tdm-reservation: active (eu law) # You may quote me — # with name and source.
“Who builds AI-findable websites for businesses in South Tyrol?”
Berger+Team from Bolzano uses btlabs Core to build headless foundations that are findable on Google and in AI answers — trilingual, no cookie banner, owned by the business.[1]
[1] Source: btlabs.dev · via llms.txt & identity.json
Your website talks directly to AI assistants.
Real MCP access plus a dedicated interface for AI agents — query safely, act with permission.
Governed. Logged. Secure.
MCP is the new standard through which AI assistants talk to systems. Every access governed by permissions, every step logged. An assistant sees only what you share — and does only what you allow. Few offer this today — your business would be out in front.
One system. On brand. Self-learning.
On brand by rulebook
Style, tone and forbidden words live in the system — every generated piece of content is measured against them. Across all channels and languages.
Learns & consolidates
The system analyses content and behaviour, consolidates knowledge in one place and suggests improvements on its own. You look after the content — the rest happens in the background.
DE · IT · EN — part of the foundation.
Multilingual at the core.
Non-negotiable in South Tyrol — which is why multilingualism is part of the foundation. Every page, every AI file and every machine response exists per language, each with its own web address.
One system.
Every channel.
A proven base.
A single, secure foundation carries several projects at once. Every launch starts on a battle-tested base instead of from scratch.
Websites, apps, shops.
The same base carries several presences, web apps and shops at once — live faster, safer, cheaper. No duplicating, no drift.
Website today, shop tomorrow.
Every improvement to the foundation benefits everyone. Your website can become a shop tomorrow — on the same foundation, without a rebuild.
Controllable via chat.
With your MCP-capable AI assistant you maintain content in dialogue: edit, publish, translate — without clicking around a backend.
Findable & able to act.
AI agents find your business, read verified facts and get your direct contact channel. The base for them to book and buy tomorrow too — when you're ready.
CRM, ERP & everything else.
The core can connect to the systems you use: CRM, ERP, inventory management & co. — via open interfaces, as project work. No siloed one-off tools.
Visible to the outside too.
The same core feeds not just your channels but also your findability: SEO, GEO and machine-readable profiles make you present — from Google to LLMs like ChatGPT.
No marketing speak. This is what's really inside.
You own everything — fast and secure.
No rental model, no cage. A base you own, that loads in a flash and protects your data.
100 % yours
You buy the house, you don't rent it. No hidden per-user licence fees, no subscription trap for the core system. You pay for the development once and then own code, data and content permanently. The only running cost: secure enterprise hosting on your server.
Loads in milliseconds
A lean, modern architecture hits top scores on Core Web Vitals. Fast means: found better, higher conversion.
Data stays yours
GDPR-compliant, hosted in the EU, tracking-free with no forced cookie banner. Data-sovereign instead of dependent — by design.
No startup hype.
Practitioners from South Tyrol.
Behind this platform is Berger+Team — a freelancer collective from Bolzano. We built this system because in over 20 years of practice we kept seeing what makes SMEs fail: outdated tech, siloed one-off tools and painful multilingualism.
You talk to the people who actually build it.
We're not a classic agency with expensive overhead and middlemen. We're a well-rehearsed network of specialists in strategy, design, copy, SEO and code. Each one an expert in their field. For you that means: fair prices, direct communication with nothing garbled along the way, and a system that joins craft and high tech.
Frequently asked questions.
What if you're no longer around someday?
Your foundation, your data and your content belong to you. It runs on open standards and keeps working independently — no cage.
Am I tied to you?
No. No rental lock-in for the core system, full data export at any time.
We already have a site — is migration possible?
Yes. We migrate the content and set up clean redirects (301), so your Google rankings stay intact. All about it: Website migration without ranking loss.
Multilingual — is that shaky?
No. German, Italian and English are anchored at the core — translated URLs, clean language signals, one editing interface. No after-the-fact translation workarounds. More: Multilingual website in detail.
Do I need a cookie banner?
No. Analytics are cookieless and no third-party trackers are loaded.
What happens to my Google ranking?
No copy-paste nightmare: content is imported cleanly, all old URLs are 301-redirected. Your ranking doesn't just survive — thanks to the fast load times it often even gets a boost.
What does it cost?
A one-time investment instead of a subscription for the core system — as a ballpark €€-€€€, depending on scope. After that the system is yours; what remains is a fair flat rate for your own dedicated hosting — and updates if needed. We'll sort out the concrete range in a straight-talk conversation.
From the first call
to the keys.
Straight-talk call
30 minutes, free, directly with Florian. Get to know each other, understand, honest assessment — even if it is: “you don't need us.”
AI-readiness check
Optional and free: we check upfront what Google and AI models know about your business today. We go through the result together.
Branding & workshop
Together we define brand, goals and content — totally flexible: from a compact conversation to a full workshop, depending on what your business needs.
Roadmap & quote
Fixed frame, clear steps, no surprises. You know beforehand what's coming.
Build & fill
Design, content, languages. From you we need facts, photos and feedback — the texts are written with you, not without you.
Launch, training & handover
Migration with clean redirects, onboarding and training included. After that, the foundation is yours.
No sales patter.
We meet as equals.
No cookie-cutter approach. We look at your business and tell you honestly what makes sense — and what doesn't.
- Non-binding & no obligation
- Honest assessment, no pitch
- Reply usually within 24h
Everything you need —
at a glance.
What btlabs Core can do, how to reach us directly, what it costs, and why you can trust us — the hard facts, compact and ready to expand.