MCP (Model Context Protocol)
MCP (Model Context Protocol) is an open standard that lets AI assistants access your website content in a structured way and with clear permissions. Your content becomes directly and correctly accessible to AI systems — instead of merely being crawled.
MCP is an open interface between AI assistants and your content — and it covers two different, equally important uses. First: external AI assistants connected to your MCP access don't have to guess what a page says — they can query the content you've entered directly and in a structured way when someone asks about your business. Second — and this is the part many overlook: you yourself, or an AI assistant of your choice, can use the same access to work directly with your own website: maintaining content, querying your own data, handling tasks, without clicking through the admin system.
The difference from classic crawling matters: a crawler collects text and interprets it afterwards. Through MCP, the requesting AI gets structured answers to specific questions — opening hours, services, contact details — exactly as you've entered them. You stay in control: you decide who can access what, and every access is logged.
For your business, that means your content isn't just findable for AI systems, it's directly usable. An AI using this access gets your details exactly as you've entered them, instead of piecing them together from fragments.
Just as important: you don't have to wait for someone outside to ask. You can use the same access to "talk" directly to your own website — updating content, querying your own data, delegating recurring tasks. With btlabs Core, that's not an add-on module, but the same standard external AI systems use too.
As a first step, check which details about your business AI assistants already get wrong today — opening hours, services, prices. Those are exactly the details that benefit most from being accessible in a structured way through a defined interface.
Frequently asked questions.
Is MCP access secure?
Yes. Every access is governed by permissions and every step is logged. With an access key you set per area and action what an assistant may do; a sign-in by consent gets full access, and deleting via chat is final.
How do I get MCP access for my website, and what's included?
We set up MCP access for you whenever you want it — it's part of expanding your website, not a mandatory component. This lets you, or an AI assistant of your choice, work directly with your own website: maintaining content, querying your own data, automating recurring tasks. We agree together on what can be accessed — opening hours, services or contact details, for example — and you always keep an overview of who accesses what and when.
The effort is manageable: one-off setup, then the access runs alongside your website. It's most worthwhile once you update content regularly or have recurring questions about your own data — then an AI can take over the routine work, on request.