The AI website:
built for the AI era.

btlabs Core is the platform we build websites on: fast, trilingual, free of cookie banners — and with your data in your hands.

The difference from a website builder lies underneath. Your content does not exist as finished pages but as structured data. From that the website for people is generated, and the same source answers the questions of search engines and AI assistants. One place to maintain, many channels.

btlabs Core is developed by Berger+Team, a freelancer collective in South Tyrol.

A classic CMS (WordPress and the like) is a construction kit: a prefab house, extended with plugins — and more fragile with every update. btlabs Core is a custom-built foundation: your content lives cleanly separated in the core system and is delivered through interfaces to any channel — website, AI assistant, app. In parallel, consistent, fast.

Yes — it's extremely flexible. The difference only shows up in day-to-day operation: to make your website readable for AI assistants and cleanly structured for search engines, you need several plugins and custom builds — each of which has to be found, set up, and maintained long-term. With btlabs Core, that's built in from the start, not retrofitted:

• Structured data (company, opening hours, prices, FAQ, etc.) are built into the foundation, not retrofitted via a plugin.
• Multilingualism doesn't run via a translation plugin, but is part of the structure — each language with its own texts, own URLs, own SEO.
• Analytics without cookie banner, because it comes cookieless by default, rather than being retrofitted via a consent tool. Separately, we track web visits and AI visits.
• An MCP interface, with which you can chat directly with your website — check, revise, or create content, in conversation with an AI, without clicking through an admin menu.

With WordPress, you'd have to find each of these building blocks individually, coordinate them, and keep them updated. With us, they belong together from the start.

No. One of the biggest security risks on the web is the plugin chaos of classic CMSs. With us there's no sprawling third-party plugin zoo you have to update yourself — everything is version-pinned and maintained by us. Security patches run automatically at server level — you don't have to lift a finger.

No. German, Italian and English are anchored at the core — translated URLs, clean language signals, one editing interface. No after-the-fact translation workarounds. More: Multilingual website in detail.

Your details reach people exactly where they increasingly ask. Instead of an AI scraping your page and guessing, it reads exactly the content you've provided through an open interface — MCP (Model Context Protocol): services, opening hours, contact details. The result: fewer incorrect statements about your business and correctly sourced citations. You stay in control — you decide which content is accessible, and every access is logged.

Yes. Every access is governed by permissions and every step is logged. An assistant only sees what you release and only does what you allow.

We set up MCP access for you whenever you want it — it's part of expanding your website, not a mandatory component. This lets you, or an AI assistant of your choice, work directly with your own website: maintaining content, querying your own data, automating recurring tasks. We agree together on what can be accessed — opening hours, services or contact details, for example — and you always keep an overview of who accesses what and when.

The effort is manageable: one-off setup, then the access runs alongside your website. It's most worthwhile once you update content regularly or have recurring questions about your own data — then an AI can take over the routine work, on request.

Partly. When you publish something, the system reports the address immediately to the participating search engines — Bing is one of them, Google is not. Google does not take part in this procedure; there the always-current sitemap does the work, and your new page is picked up on the next crawl. The difference is days, not weeks — but it is there.

There are backups in separate locations, a copy outside the data centre, and outside monitoring that reports an outage. For getting back online we have set ourselves target values and we rehearse the procedure. This is not a contractually guaranteed availability, and we deliberately do not promise a percentage — we could not back it up.

Yes, but it is not a click. German, Italian and English are anchored in the core; a further language is a guided change that needs lead time — addresses, search engine signals and the admin interface all have to come along. It plans well; it does not happen spontaneously.