Cookieless
Cookieless describes a website that works without third-party tracking cookies — no foreign cookies, no cookie banner, full data sovereignty. Measurement is first-party, directly on your own domain.
Cookieless describes a website that works without third-party tracking cookies. The distinction matters: first-party cookies from your own domain (for a login, say) are uncritical — what is meant are the cookies of foreign services that follow visitors across many sites. Those are exactly what falls away.
The tangible benefit: no consent popup. Anyone who sets no third-party cookies needs no cookie banner — visitors land straight on the content instead of a click barrier. It is privacy-friendly by design and builds trust, instead of squandering it right at the door.
Cookieless does not mean “blind”: you still measure, just first-party — directly on your own domain, without handing the data to foreign networks. That way you keep full data sovereignty and meet GDPR requirements, without giving up insight.
Frequently asked questions.
Do I need a cookie banner?
No. Analytics are cookieless and no third-party trackers are loaded.
Is it GDPR-compliant?
Yes. Hosting in the EU, isolated per partner, cookieless. Data access and deletion at the push of a button.