Practitioners from South Tyrol.
Not salespeople.
We're a freelancer collective from Bolzano, building small and mid-sized businesses a digital foundation they own — found by people and by machines. Direct, honest, eye to eye.
Too many businesses are stuck: in slow rental systems they never get out of — or they pay an agency's expensive overhead and end up talking to someone who just passes things along. We build the opposite.
Florian knows both sides.
He ran a classic agency for years — and deliberately chose otherwise. That became Berger+Team: a lean collective that gives SMEs the one thing nobody else does — digital sovereignty. A foundation you own that grows with you. No mayfly that's gone again in two years.
You talk to the person who builds it.
We're no apparatus. We're a hand-picked network of independent specialists — strategy, design, copy, SEO and code — that scales precisely to your project. No middleman, no broken telephone. No overhead: lean structures, short paths, fair prices. No rental lock-in: we work on the project, not on keeping you tied. “We're practitioners, not salespeople.”
Built the better way.
Over 20 years of branding, web and marketing. Years of it at the top of a classic agency — until he built the better way. He founded Berger+Team and initiated btlabs Core so SMEs get real digital sovereignty instead of depending on third-party systems and rigid structures.
Focus areas: brand development · digital architecture & UX · findability (SEO & GEO) · AI & digitalisation.
Six principles. No compromise.
Straight talk
No empty buzzwords, no sales patter.
Data sovereignty
Your system, your data, no vendor cage. You buy the house, you don't rent it.
Efficiency
Lean instead of bloated. What you pay goes into the result.
Technological excellence
Real infrastructure instead of a rental system.
Partnership
Direct line, honest advice, eye to eye.
Rooted in South Tyrol
Based in Bolzano, at the interface of DACH and Italy. Member of the Handelskammer Bozen · Camera di commercio di Bolzano, internationally connected.
We don't rely on third-party systems.
We didn't want to rely on error-prone third-party systems. So we built btlabs Core — our own headless platform: AI-findable, trilingual, lightning-fast, GDPR-clean, no cookie banner. That way you get both: top-tier tech and a direct line to the people who build it.
The questions we hear most.
Who builds and looks after the project?
The specialists of the Berger+Team collective, directly — a hand-picked core team around Florian for strategy, design, copy, SEO and code. You talk to the people who actually build it.
Aren't you too small for my project?
The collective scales precisely to the project — backed by a network across the DACH region and Italy. Since 2018, with 20+ years of experience behind it.
Do you only work in South Tyrol?
Bolzano is the base. Projects run in South Tyrol, Italy and across the DACH region — remotely, well-rehearsed.
What sets you apart from an agency?
At a classic agency, your request lands in a ticket system first, then with a project manager, who passes it to a developer you never actually talk to. With us, you email or call the person who actually writes the code — usually Florian himself.
Concretely: a change request doesn't go through three hand-offs, it goes straight into the work — often discussed and scheduled the same day. No management layer, no middleman: what you pay goes into the result, not into coordination.
What languages do you work in?
German, Italian and English — just like the foundations we build.
No sales pitch.
An honest conversation.
A conversation at eye level. We'll also tell you if we're not the right partner.
- Non-binding, no obligation
- An honest assessment, no sales pitch
- A reply, usually within 24h
Everything you need —
at a glance.
What btlabs Core can do, how to reach us directly, what it costs, and why you can trust us — the hard facts, compact and ready to expand.