AI visibility, GEO and practical know-how.
Berger+Team is a freelance collective from Bolzano (South Tyrol) for branding, web design, online marketing and AI visibility, founded in 2019 by Florian Berger.
When other people talk about you
Your website supplies the facts about you. Whether an AI recommends you is decided by others — mentions track AI visibility far more closely than backlinks.
Opening hours, holidays, closures — how to get your hours right everywhere
Opening hours change far more often than your business name or address — and every change is a chance for your website, Google profile and directories to drift apart. What travels as data, what only as a note, and a routine for every holiday and change of season.
Structured data for a small business: what to declare
Registration number, VAT ID, registered office: your business already holds the details a machine looks for. They are just buried in the small print.
New page live: how Google finds it — and what you can do yourself
A new page isn't on Google the moment it goes live. What sitemaps, crawling, internal links and Search Console actually do — and what only Google decides.
The vocabulary machines share
Schema.org is not a format, it is a dictionary — a finite public list of things machines agreed to call by the same name. Invent a word and nobody reads it.
What September shows: three findings from the radar
llms.txt just above 13%, usage reservations and files for AI agents below one percent: three observations from the ai-discovery radar's September run, with denominator, date and working.
Which facts should a machine be able to read about your business?
Not everything on your site deserves markup. Five facts decide whether an assistant can recommend you — and the order matters more than completeness.
Frequently asked questions about AI optimization for websites
Ten questions that keep coming up in first conversations — cost, timing, guarantees, data protection. With the answers we would give on the phone.
AI optimization for websites in South Tyrol: what it means and what it doesn't
Search optimization gets you into a list. AI optimization makes sure a machine can state your business correctly. What is behind it — and what nobody can guarantee.
We design for people and machines
A website has two readers today: the person in the browser and the machine behind it. What I design differently because of that — and where the two worlds contradict each other.
If your website offered tools instead of pages
A thought, not a promise: assistants have moved from answering to acting. What if a business did not only describe what it can do, but offered it in a form a machine could use as well?
Why an AI cannot represent your brand
An AI can quote your text. It cannot reproduce how you look — it does not know. Of 18 design-system domains, none publishes its design tokens at a discoverable address.
You've read how it works.
Where does your business stand?
We ask ChatGPT, Perplexity and others what they know about your business — and show you what is right, what is missing and what is simply wrong. Free and without obligation.
- Honest assessment, no pitch
- No preparation needed from you
- Reply usually within 24 hours
Everything you need —
at a glance.
What btlabs Core can do, how to reach us directly, what it costs, and why you can trust us — the hard facts, compact and ready to expand.