# Website migration > Old website, new foundation: content takeover, 301 redirects, Google rankings preserved. Honestly explained, step by step. ## btlabs Core · Migration ## Move your website — without losing rankings. The biggest fear when rebuilding: "Will I lose my Google rankings?" Justified — if you do it wrong. Here's how we do it right: take over content cleanly, 301-redirect every old URL, and add a speed boost on top. What you end up with isn’t just another site — it’s a digital knowledge and service interface that Google and AI systems read cleanly from day one. ## How the migration works ## Four steps, no copy-paste nightmare. And afterward you don’t have to hope it worked — you can see it: search engine data and AI visibility come together in one place, so you get black-and-white confirmation the move paid off. - 01 - Inventory - Which pages rank, which URLs exist, what needs to be preserved? Measure first, then migrate. - 02 - Content takeover - Texts and images are imported in a structured way — not copied by hand. Whatever is outdated gets cut deliberately. - 03 - 301 redirects - Every old URL points to its new home. Google understands the move and carries your rankings over — instead of having to re-evaluate you from scratch. - 04 - Speed boost - Load times often under 200 ms instead of several seconds — the faster site often gives your rankings an extra tailwind. - The goal: an AI website → Check visibility after the move messen ## FAQ ## Frequently asked questions about the project and migration. ### We already have a site — is migration possible? Yes. We migrate the content and set up clean redirects (301), so your Google rankings stay intact. All about it: [Website migration without ranking loss](https://btlabs.dev/en/website-migration). ### What happens to my Google ranking? No copy-paste nightmare: content is imported cleanly, all old URLs are 301-redirected. Your ranking doesn't just survive — thanks to the fast load times it often even gets a boost. ### How long does a project take? Honestly, that depends on the scope — concept, custom design and a clean migration take their time. You'll get a clear roadmap with a realistic timeframe after the straight-talk conversation. We deliberately take on few projects at a time — and do them properly. ### Who builds and looks after the project? The specialists of the Berger+Team collective, directly — a hand-picked core team around Florian for strategy, design, copy, SEO and code. You talk to the people who actually build it. ### Is there support and training after launch? Yes — both are part of it: an introduction to maintaining your system and a direct line to us when you need help. Maintenance and training are included — no ticket carousel. ### Aren't you too small for my project? The collective scales precisely to the project — backed by a network across the DACH region and Italy. Since 2018, with 20+ years of experience behind it. ### Can you also build a shop or a protected customer area? Yes, it's technically prepared for that — but it's not already built in from the start. A dedicated login area for customers or a payment connection are add-on stages that we build onto your existing foundation when you need them. Example: if you later want to show regular customers exclusive prices or documents behind a login, we add exactly that area — built to fit, not as an off-the-shelf module. ### Do you also handle the marketing? Yes — performance marketing, ads, and content. Website, branding, and marketing come together with one point of contact who also understands what's happening under the hood — instead of you coordinating three vendors who blame each other. ### Do you only work in South Tyrol? Bolzano is the base. Projects run in South Tyrol, Italy and across the DACH region — remotely, well-rehearsed. ### What sets you apart from an agency? At a classic agency, your request lands in a ticket system first, then with a project manager, who passes it to a developer you never actually talk to. With us, you email or call the person who actually writes the code — usually Florian himself. Concretely: a change request doesn't go through three hand-offs, it goes straight into the work — often discussed and scheduled the same day. No management layer, no middleman: what you pay goes into the result, not into coordination. ### Can I keep my domain and email addresses? Yes. Your domain is yours — it is registered to you or your business and simply moves with you when the website changes. For visitors and search engines the address stays the same; existing links keep working, and properly configured redirects catch everything else. Your email addresses remain untouched too: email runs technically independently of website hosting. Your mailbox can stay with your current provider — during the move, the only thing to take care of is that the technical settings keep pointing correctly to your email service. A new website project is no reason to give up addresses people know. ### How does a project run — from first conversation to go-live? It starts with a no-obligation first conversation: what do you want to achieve, what already exists, what is missing? From that comes a clear proposal with scope, process and a realistic estimate of the timeline. The concept phase follows — content, page structure, design direction — before implementation begins. During implementation you see interim states instead of a black box, and your feedback flows straight into the work. Before go-live we check content, languages, technology and redirects together. After launch you get an introduction to maintaining your content — and, if you wish, ongoing support to keep the website current and visible. ## Let's talk straight ## Shall we take a look at your business? No sales talk — an honest assessment of what makes sense for you. And what doesn't. Free · 30 minutes · directly with Florian - Discuss your project - Appointment: 30 min, free ## Facts ## Everything you need — at a glance. What btlabs Core can do, how to reach us directly, what it costs, and why you can trust us — the hard facts, compact and ready to expand. - 1 - btlabs Core - found by humans & AI - Solution - Tailored foundation on headless architecture — a base that can power your website, shop & AI agents alike. - Findable - On Google and in AI answers — GEO included by default (llms.txt, MCP), often under 200 ms. - Automation - AI translates, writes meta-texts & image descriptions, and reviews content — DE/IT/EN. - Integration - MCP interface, REST & GraphQL — open interfaces for CRM, ERP & co. - 2 - Direct Contact - 1 business day - Available - Email, phone, WhatsApp, video call - Contact - Florian Berger - Response time - usually within 24 hours - 3 - Service Area - DACH region, Italy - On-site - South Tyrol — Bolzano and surroundings - Remote - Italy & entire DACH region — well-practiced - Languages - Deutsch(/de) · Italiano(/it) · English(/en) - 4 - Availability & Capacity - limited - Currently - We have openings — but only a few. We deliberately take on only a few projects at a time. - Start - after a straight-talk conversation and clear roadmap - 5 - Price Transparency - €€-€€€ - Projects - Classification €€-€€€ · All prices excluding VAT. - Model - Investment — no subscription for the core system - Ownership - The foundation, data, and content belong to you — full export, anytime - 6 - Experience & Trust - since 2018 - Collective - Berger+Team — since 2018 - Experience - 20+ years in branding, web & marketing - Testimonials - 5/5 from 11 partner voices — originals on the home page(/en#stimmen) - 7 - Data Protection & Tech - cookieless - Hosting - EU, isolated - Tracking - Cookieless, no third-party trackers — no cookie banner - Security - AES-256, 2FA, daily encrypted backups --- Source: https://btlabs.dev/en/website-migration Last-Modified: 2026-08-01T14:18:10.575Z Languages: [de](https://btlabs.dev/llms/de/website-umzug) · [it](https://btlabs.dev/llms/it/migrazione-sito) See also: [llms.txt](https://btlabs.dev/llms.txt) · [ai.txt (Policy)](https://btlabs.dev/ai.txt) · [identity.json](https://btlabs.dev/identity.json)