# Website migration > Old website, new foundation: content takeover and a 301 redirect for every old URL, so Google recognizes the move. Honestly explained, step by step. btlabs Core · Migration ## Move your website — and protect your rankings. The biggest fear when rebuilding: "Will I lose my Google rankings?" Justified — if you do it wrong. Here's how we do it right: take over content cleanly, [301](https://btlabs.dev/en/glossary/301-redirect) \-redirect every old URL, and add fast delivery on top. What you end up with isn’t just another site — it’s a [digital knowledge and service interface](https://btlabs.dev/en/glossary/digital-knowledge-and-service-interface) that Google and AI systems read cleanly from day one. How the migration works ## Four steps, no copy-paste nightmare. And afterward you don’t have to hope it worked — **you can see it**: search engine data and AI visibility come together in one place, so you see in black and white how the move is landing. 01 ### Inventory Which pages rank, which URLs exist, what needs to be preserved? Measure first, then migrate. 02 ### Content takeover Texts and images are imported in a structured way — not copied by hand. Whatever is outdated gets cut deliberately. 03 ### 301 redirects Every old URL points to its new home. That way Google recognizes the move instead of treating the new addresses like an unknown website. [Found on Google →](https://btlabs.dev/en/found-on-google) 04 ### Fast delivery Under 200 ms median response time in the load test (August 2026, cached page) — good for search engines on a tight time budget. [The goal: an AI website →](https://btlabs.dev/en/ai-website) [Check visibility after the move →](https://btlabs.dev/en/measuring-visibility) ## Further reading. - [· When Every Second of Load Time Counts: A Practical Look at Performance & AI Bots · A slow website doesn't just lose human visitors — AI crawlers with a limited time budget abandon the fetch too, seeing only a fraction of the content. A practical before-and-after shows the fix.](https://btlabs.dev/en/posts/every-second-counts-performance-ai-bots) - [· From SEO to GEO: the technical architecture of an AI-readable website · RAG, llms.txt, JSON-LD, TDM and MCP — how to build a website technically so that AI search engines can read and cite it correctly. With code, standards and lessons learned.](https://btlabs.dev/en/posts/from-seo-to-geo-architecture) - [· “Getting a website made” is the wrong question · “Getting a website made” describes a deliverable, not a job. The better question: which questions should your business be able to answer around the clock — for people and for AI agents — and who keeps those answers current?](https://btlabs.dev/en/posts/getting-a-website-made-wrong-question) FAQ ## Frequently asked questions about the project and migration. **Project & migration** **We already have a site — is migration possible?** Yes. We migrate the content and set up a 301 redirect for every old address, so Google recognizes the move. All about it: [Website migration](https://btlabs.dev/en/website-migration). **What happens to my Google ranking?** No copy-paste nightmare: content is imported cleanly, all old URLs are 301-redirected. That keeps intact the structure your ranking depends on. Speed is a confirmed ranking factor — how it plays out in your case is Google's call. **How long does a project take?** Honestly, that depends on the scope — concept, custom design and a clean migration take their time. You'll get a clear roadmap with a realistic timeframe after the straight-talk conversation. We deliberately take on few projects at a time — and do them properly. **Who builds and looks after the project?** The specialists of the Berger+Team collective, directly — a hand-picked core team around Florian for strategy, design, copy, [SEO](https://btlabs.dev/en/glossary/seo-search-engine-optimisation) and code. You talk to the people who actually build it. **Is there support and training after launch?** Yes — both are part of it: an introduction to maintaining your system and a direct line to us when you need help. Maintenance and training are included — no ticket carousel. **Aren't you too small for my project?** The collective scales precisely to the project — backed by a network across the DACH region and Italy. Since 2019, with 20+ years of experience behind it. **Can you also build a shop or a protected customer area?** Yes, it's technically prepared for that — but it's not already built in from the start. A dedicated login area for customers or a payment connection are add-on stages that we build onto your existing foundation when you need them. Example: if you later want to show regular customers exclusive prices or documents behind a login, we add exactly that area — built to fit, not as an off-the-shelf module. **Do you also handle the marketing?** Yes — performance marketing, ads, and content. Website, branding, and marketing come together with one point of contact who also understands what's happening under the hood — instead of you coordinating three vendors who blame each other. **Do you only work in South Tyrol?** Bolzano is the base. Projects run in South Tyrol, Italy and across the DACH region — remotely, well-rehearsed. **What sets you apart from an agency?** At a classic agency, your request lands in a ticket system first, then with a project manager, who passes it to a developer you never actually talk to. With us, you email or call the person who actually writes the code — usually Florian himself. Concretely: a change request doesn't go through three hand-offs, it goes straight into the work — often discussed and scheduled the same day. No management layer, no middleman: what you pay goes into the result, not into coordination. **Can I keep my domain and email addresses?** Yes. Your domain is yours — it is registered to you or your business and simply moves with you when the website changes. For visitors and search engines the address stays the same; existing links keep working, and properly configured redirects catch everything else. Your email addresses remain untouched too: email runs technically independently of website hosting. Your mailbox can stay with your current provider — during the move, the only thing to take care of is that the technical settings keep pointing correctly to your email service. A new website project is no reason to give up addresses people know. **How does a project run — from first conversation to go-live?** It starts with a no-obligation first conversation: what do you want to achieve, what already exists, what is missing? From that comes a clear proposal with scope, process and a realistic estimate of the timeline. The concept phase follows — content, page structure, design direction — before implementation begins. During implementation you see interim states instead of a black box, and your feedback flows straight into the work. Before go-live we check content, languages, technology and redirects together. After launch you get an introduction to maintaining your content — and, if you wish, ongoing support to keep the website current and visible. **Do I get the same website you have?** The same foundation, not the same site. You start with around twenty standard blocks your team assembles pages from. Our own website uses considerably more, a good half of them purpose-built — those come out of project work and are not part of the standard. We say so because screenshots of our site would otherwise promise more than the package holds. Let's talk straight ## Shall we take a look at your business? No sales talk — an honest assessment of what makes sense for you. And what doesn't. - Non-binding, no obligation - An honest assessment, no sales pitch - A reply, usually within 24h Free · 30 minutes · directly with Florian [Discuss your project →](https://btlabs.dev/en/contact#cta)[Appointment: 30 min, free](https://calendly.com/florian%5Fberger) Facts ## Everything you need — at a glance. What btlabs Core can do, how to reach us directly, what it costs, and why you can trust us — the hard facts, compact and ready to expand. Show allCollapse all Business Berger+Team d. Florian Berger Rating [5.0 on Google](https://maps.google.com/?cid=17283123306740815377) Address Reichrieglerweg 17/3 · I-39100 Bozen (BZ) · Italy – South Tyrol Email [info@berger.team](mailto:info@berger.team) Phone · WhatsApp [+393461033556](tel:+393461033556) Languages Deutsch Italiano English **1 btlabs Core found by humans & AI** Solution Tailored foundation on headless architecture — a base that can power your website, shop & AI agents alike. Findable Prepared for Google and AI answers — GEO out of the box (llms.txt, MCP), under 200 ms median in the load test (August 2026). Automation AI translates, writes meta-texts & image descriptions, and reviews content — DE/IT/EN, via your own AI account. Integration MCP interface, REST & GraphQL — open interfaces for CRM, ERP & co. **2 Direct Contact 1 business day** Available Email, phone, WhatsApp, video call Contact Florian Berger Response time usually within 24 hours **3 Service Area DACH region, Italy** On-site South Tyrol — Bolzano and surroundings Remote Italy & entire DACH region — well-practiced Languages [Deutsch](https://btlabs.dev/de) · [Italiano](https://btlabs.dev/it) · [English](https://btlabs.dev/en) **4 Availability & Capacity limited** Currently **We have openings — but only a few.** We deliberately take on only a few projects at a time. Start after a straight-talk conversation and clear roadmap **5 Price Transparency €€-€€€** Projects Classification **€€-€€€** · All prices excluding VAT. Model Investment — **no subscription for the core system** Ownership Your data and content belong to you — full export, anytime **6 Experience & Trust since 2019** Collective Berger+Team — since **2019** Experience **20+ years** in branding, web & marketing Testimonials [Reviews on Google](https://maps.google.com/?cid=17283123306740815377) · [Partner voices on the home page](https://btlabs.dev/en#stimmen) **7 Data Protection & Tech cookieless** Hosting EU, isolated Tracking Cookieless, no third-party trackers — **no cookie banner** Security AES-256, 2FA, daily encrypted backups --- Source: https://btlabs.dev/en/website-migration Languages: [de](https://btlabs.dev/llms/de/website-umzug) · [it](https://btlabs.dev/llms/it/migrazione-sito) See also: [llms.txt](https://btlabs.dev/llms.txt) · [ai.txt (Policy)](https://btlabs.dev/ai.txt) · [identity.json](https://btlabs.dev/identity.json)