# Posts > All posts from btlabs Core: AI visibility, GEO, tool consolidation and practical know-how — plain talk straight from the team, no buzzwords. ## Blog btlabs Core ## AI visibility, GEO and practical know-how. Berger+Team is a freelance collective from Bolzano (South Tyrol) for branding, web design, online marketing and AI visibility, founded in 2019 by Florian Berger. - [What you measure when position one is worth nothing](https://btlabs.dev/en/posts/what-you-measure-when-position-one-is-worth-nothing) ([md](https://btlabs.dev/llms/en/posts/what-you-measure-when-position-one-is-worth-nothing)) — Average position is losing its meaning, because an answer nobody clicks has moved in between the ranking and the customer. What replaces it, how to measure that — and the trap… - [Why a Cookie Banner Is Often Unnecessary](https://btlabs.dev/en/posts/why-a-cookie-banner-is-often-unnecessary) ([md](https://btlabs.dev/llms/en/posts/why-a-cookie-banner-is-often-unnecessary)) — A cookie banner is only needed when you store data that makes a person identifiable. Cookieless, aggregated statistics often don't — but the 2024 EDPB guidelines drew that line… - [What is a vector database? Why AI search engines need one to find you](https://btlabs.dev/en/posts/what-is-a-vector-database) ([md](https://btlabs.dev/llms/en/posts/what-is-a-vector-database)) — A vector database stores meaning instead of words. Why AI search engines work that way, what it means for your content — and why you do not need one yourself. - [How do you check if an AI is actually citing you?](https://btlabs.dev/en/posts/does-ai-really-cite-me-self-check) ([md](https://btlabs.dev/llms/en/posts/does-ai-really-cite-me-self-check)) — A simple self-check shows whether ChatGPT and Perplexity recommend your business correctly — and why checking once is not enough. - [Why “web agency” is getting too narrow](https://btlabs.dev/en/posts/why-web-agency-is-too-narrow) ([md](https://btlabs.dev/llms/en/posts/why-web-agency-is-too-narrow)) — A modern website is increasingly becoming a digital knowledge and service interface — for people and for AI agents. Why that makes the term “web agency” too narrow — as a reasoned… - [“Getting a website made” is the wrong question](https://btlabs.dev/en/posts/getting-a-website-made-wrong-question) ([md](https://btlabs.dev/llms/en/posts/getting-a-website-made-wrong-question)) — “Getting a website made” describes a deliverable, not a job. The better question: which questions should your business be able to answer around the clock — for people and for AI… - [A logo that can run code: why SVG uploads are an underestimated risk](https://btlabs.dev/en/posts/svg-uploads-underestimated-risk) ([md](https://btlabs.dev/llms/en/posts/svg-uploads-underestimated-risk)) — An SVG isn't an image, it's a text document — and it can contain scripts. Why every uploaded logo is executable code until proven otherwise, where that turns into a real incident,… - [A translate button doesn't turn one website into three](https://btlabs.dev/en/posts/translate-button-doesnt-make-three-languages) ([md](https://btlabs.dev/llms/en/posts/translate-button-doesnt-make-three-languages)) — An automatic translate button creates no second source for AI systems, because no second address ever comes into being. What genuine multilingual sites in DE, IT and EN really… - [From Inquiry to Customer: How an AI Visitor Really Converts](https://btlabs.dev/en/posts/from-ai-visitor-to-customer-south-tyrol) ([md](https://btlabs.dev/llms/en/posts/from-ai-visitor-to-customer-south-tyrol)) — The AI recommendation is only half the job. What happens between "the AI names your business" and "the inquiry actually arrives" — with a real South Tyrol angle and three… - ["I Don't Know What Our Website Actually Does For Us" — The Visibility Cockpit](https://btlabs.dev/en/posts/visibility-cockpit-what-does-my-website-bring) ([md](https://btlabs.dev/llms/en/posts/visibility-cockpit-what-does-my-website-bring)) — Gut feeling instead of numbers: a visibility cockpit shows website visits, AI-bot reads, Google clicks and inquiries in one place — a made-up before/after example. - [GEO, AEO, LLMO: Do You Really Need Five New Acronyms?](https://btlabs.dev/en/posts/geo-aeo-llmo-do-you-need-five-acronyms) ([md](https://btlabs.dev/llms/en/posts/geo-aeo-llmo-do-you-need-five-acronyms)) — GEO, AEO and LLMO sound like three separate disciplines — in practice, they're largely the same exercise. What actually matters are four principles: citable structure,… - [How an AI agent reads your business: the four interfaces behind the answer](https://btlabs.dev/en/posts/how-ai-agents-read-your-business) ([md](https://btlabs.dev/llms/en/posts/how-ai-agents-read-your-business)) — An AI agent does not open your website the way a person does — it fetches four machine-readable interfaces. Which ones, what happens when one is missing, and the honest limit:… ## Free check ## You've read how it works. Where does your business stand? We ask ChatGPT, Perplexity and others what they know about your business — and show you what is right, what is missing and what is simply wrong. Free and without obligation. - Honest assessment, no pitch - No preparation needed from you - Reply usually within 24 hours Free · no obligation · results in a call - [Request the AI-readiness check](https://btlabs.dev/en/contact#cta) - [See all features](https://btlabs.dev/en/features) ## Facts ## Everything you need — at a glance. What btlabs Core can do, how to reach us directly, what it costs, and why you can trust us — the hard facts, compact and ready to expand. - 1 - btlabs Core - found by humans & AI - Solution - Tailored foundation on headless architecture — a base that can power your website, shop & AI agents alike. - Findable - Prepared for Google and AI answers — GEO out of the box (llms.txt, MCP), under 200 ms median in the load test (August 2026). - Automation - AI translates, writes meta-texts & image descriptions, and reviews content — DE/IT/EN, via your own AI account. - Integration - MCP interface, REST & GraphQL — open interfaces for CRM, ERP & co. - 2 - Direct Contact - 1 business day - Available - Email, phone, WhatsApp, video call - Contact - Florian Berger - Response time - usually within 24 hours - 3 - Service Area - DACH region, Italy - On-site - South Tyrol — Bolzano and surroundings - Remote - Italy & entire DACH region — well-practiced - Languages - Deutsch(/de) · Italiano(/it) · English(/en) - 4 - Availability & Capacity - limited - Currently - We have openings — but only a few. We deliberately take on only a few projects at a time. - Start - after a straight-talk conversation and clear roadmap - 5 - Price Transparency - €€-€€€ - Projects - Classification €€-€€€ · All prices excluding VAT. - Model - Investment — no subscription for the core system - Ownership - Your data and content belong to you — full export, anytime - 6 - Experience & Trust - since 2019 - Collective - Berger+Team — since 2019 - Experience - 20+ years in branding, web & marketing - Testimonials - Reviews on Google(https://maps.google.com/?cid=17283123306740815377) · Partner voices on the home page(/en#stimmen) - 7 - Data Protection & Tech - cookieless - Hosting - EU, isolated - Tracking - Cookieless, no third-party trackers — no cookie banner - Security - AES-256, 2FA, daily encrypted backups --- Page 3 of 6 Previous: https://btlabs.dev/llms/en/posts/page/2 Next: https://btlabs.dev/llms/en/posts/page/4 --- Source: https://btlabs.dev/en/posts/page/3 Languages: [de](https://btlabs.dev/llms/de/posts/page/3) · [it](https://btlabs.dev/llms/it/posts/page/3) See also: [llms.txt](https://btlabs.dev/llms.txt) · [ai.txt (Policy)](https://btlabs.dev/ai.txt) · [identity.json](https://btlabs.dev/identity.json)