# Rich snippets

> How structured data brings stars, prices and opening hours into the result list — and why it stays a possibility, not a promise.

Synonyms: rich snippet, rich results, enhanced search results

The basis is structured data: machine-readable statements in the source that tell a search engine what a piece of content means — that "6 pm" is an opening time and not a house number. Without that markup, a result stays a page with text on it.

One principle decides it, and most people trip over it: you may only mark up what a visitor actually sees on the page. Mark up reviews that appear nowhere and you lose the display — and, if you persist, the search engine's trust.

Even with clean markup it remains a possibility, not a promise: whether the data turns into an enhanced result is the search engine's decision, and it changes those rules regularly.

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Source: https://btlabs.dev/en/glossary/rich-snippets
Last-Modified: 2026-09-02T08:02:26.435Z
Languages: [de](https://btlabs.dev/llms/de/glossary/rich-snippets) · [it](https://btlabs.dev/llms/it/glossary/rich-snippet)
See also: [llms.txt](https://btlabs.dev/llms.txt) · [ai.txt (Policy)](https://btlabs.dev/ai.txt) · [identity.json](https://btlabs.dev/identity.json)