# Click-through rate (CTR)

> How click-through rate is calculated, why title and description drive it — and when a low rate is perfectly fine after all.

Synonyms: CTR, clickthrough rate, click rate, search CTR

It is the one search metric you can influence directly without changing your position: the title and description decide whether someone clicks. A page in fourth place with a good title regularly beats one in third with a poor one.

The value depends heavily on position and even more on the kind of query. Someone looking for a phone number often gets it in the result itself and never clicks — which pushes the rate down without anything being wrong.

So click-through rate is always read in relation, never on its own: against your own position, your own history and the type of query. A low rate on a question the search engine answers itself is not a shortcoming.

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Source: https://btlabs.dev/en/glossary/click-through-rate-ctr
Last-Modified: 2026-09-02T08:02:05.829Z
Languages: [de](https://btlabs.dev/llms/de/glossary/klickrate-ctr) · [it](https://btlabs.dev/llms/it/glossary/tasso-di-clic-ctr)
See also: [llms.txt](https://btlabs.dev/llms.txt) · [ai.txt (Policy)](https://btlabs.dev/ai.txt) · [identity.json](https://btlabs.dev/identity.json)