# Found on Google > Sitemaps, 301 redirects, canonicals, structured data and server-rendered HTML: what btlabs Core does so you can be found on Google — and what it doesn't. btlabs Core · Technical SEO ## Found on Google: the technology nobody has to think about. Technical [SEO](https://btlabs.dev/en/glossary/seo-search-engine-optimisation) means a search engine can fetch every page, understand it and file it correctly. It's not an extra but the precondition for being found on Google — and exactly the part that quietly breaks on many websites when someone renames a page or an add-on goes out of date. In btlabs Core it runs by default, without you having to think about it. [SEO and GEO: the whole chain](https://btlabs.dev/en/seo-and-geo) Built in ## Eight things that work by default. Most of this happens on its own when you save a page. Where you set something, you do it once — right where you work anyway. 01 Delivery ### Finished pages from the server. Even a [crawler](https://btlabs.dev/en/glossary/crawler) that doesn't run JavaScript sees every sentence: the page arrives complete as HTML from the server. And it arrives fast — in the load test (August 2026, cached page) the median response time stayed under 200 ms. 02 Sitemaps ### A sitemap that never goes stale. Every content type with its own addresses — pages, posts, glossary and whatever else you use — has its own [XML sitemap](https://btlabs.dev/en/glossary/sitemap) with all language versions, plus an index. Publish a post and it's in; a draft never is. 03 Redirects ### Rename without dead links. “/services-old” becomes “/services”? The system creates the [301 redirect](https://btlabs.dev/en/glossary/301-redirect) itself. Anyone with the old link in an email or a bookmark still lands in the right place — and a search engine learns where the page lives now. 04 Canonical ### One address per piece of content. If content can be reached at several addresses — say, with a campaign parameter appended — each page names its main address. Google gets a clear hint which variant is meant. 05 Robots ### You decide what goes into the index. A promotion page meant only for regular customers? A switch on the page keeps it out of search results. The rules for search engines and AI crawlers as a whole sit in one place, the [robots.txt](https://btlabs.dev/en/glossary/robots-txt) . 06 Title and description ### See how it looks in search beforehand. Next to the text field you see how the search result will look — per language. If the description is empty or too long, the system flags it before the page goes live. 07 Structured data ### Your business as data. Opening hours, prices, questions and answers or a job posting are also included as [structured data](https://btlabs.dev/en/glossary/structured-data) following Schema.org — around 40 types. What is marked up is what's also visible on your website. 08 IndexNow ### New content reported instantly — to Bing & co. With [IndexNow](https://btlabs.dev/en/glossary/indexnow) switched on — one setting — every published address goes straight to Bing and the other participating search engines. Google doesn't take part in IndexNow; there, the sitemap and regular crawling make sure new content gets found. One-off ## Set up once, then it runs. 01 ### Connect Search Console. You add your website to [Google Search Console](https://btlabs.dev/en/glossary/search-console) , verify it and give the system read access — about five steps, roughly a quarter of an hour. From then on btlabs Core fetches your search data every night. [Measuring visibility →](https://btlabs.dev/en/measuring-visibility) 02 ### Enter the sitemap once. Your robots.txt already names the sitemap — Google finds it there even without you. Still, enter it once in Search Console: only there can you see whether Google was able to read it. After that nothing more is needed, because the sitemap updates itself. 03 ### Bing as well. Bing Webmaster Tools can be connected the same way. Bing also shows, from its own point of view, which pages link to yours. Plain talk ## What technology can't force. 01 ### No position guaranteed. Technical SEO creates the precondition, not a ranking. Which page comes out on top is Google's decision, based on content, relevance and authority. [Local visibility →](https://btlabs.dev/en/local-visibility) 02 ### No stars to order. Structured data makes an enhanced display possible, not certain. Whether Google shows stars or extra details is up to Google. 03 ### IndexNow doesn't reach Google. Anyone promising “reported to Google instantly” is promising too much. Google finds new pages through the sitemap and its own crawling — usually quickly, but not on demand. ## Further reading. - [· When Every Second of Load Time Counts: A Practical Look at Performance & AI Bots · A slow website doesn't just lose human visitors — AI crawlers with a limited time budget abandon the fetch too, seeing only a fraction of the content. A practical before-and-after shows the fix.](https://btlabs.dev/en/posts/every-second-counts-performance-ai-bots) - [· A machine reads literally · To a person, “cookieless” and “cookie less” are the same word. To a machine they are two different strings — thirty positions apart in the search results.](https://btlabs.dev/en/posts/a-machine-reads-literally) - [· What you measure when position one is worth nothing · Average position is losing its meaning, because an answer nobody clicks has moved in between the ranking and the customer. What replaces it, how to measure that — and the trap where more impressions at unchanged clicks look like progress.](https://btlabs.dev/en/posts/what-you-measure-when-position-one-is-worth-nothing) FAQ ## Frequently asked questions about Google. **Are my new pages reported to Google automatically?** No, not directly. With instant reporting switched on (a setting), every published address goes straight to Bing and the other participating search engines; Google does not take part in this procedure. Google finds your new page through the always-current sitemap on its next crawl — usually quickly, but not on demand. **Do I have to submit my sitemap to Google myself?** It isn't required: your robots.txt names the sitemap, and Google finds it there on its own. It's still worth entering it once in Google Search Console — it's part of the setup, which takes about a quarter of an hour, and only there can you see whether Google was able to read it. After that there's nothing more to do: the sitemap updates itself as soon as you publish something. **What happens to my Google ranking?** No copy-paste nightmare: content is imported cleanly, all old URLs are 301-redirected. That keeps intact the structure your ranking depends on. Speed is a confirmed ranking factor — how it plays out in your case is Google's call. Let's talk straight ## No sales talk. At eye level. Tell us what you're planning — you'll get an honest assessment, not a pitch. - Reply usually within 24 hours - Free AI-readiness check on request - Non-binding & no obligation Company name Your name Email address What’s it about? **Yes, run the free AI-readiness check for me.** It analyses — with no obligation — what AI models like ChatGPT currently know about my business, and where my blind spots are. I accept the [Privacy policy](https://btlabs.dev/en/privacy). Non-binding · Honest · No bot Facts ## Everything you need — at a glance. What btlabs Core can do, how to reach us directly, what it costs, and why you can trust us — the hard facts, compact and ready to expand. Show allCollapse all Business Berger+Team d. Florian Berger Rating [5.0 on Google](https://maps.google.com/?cid=17283123306740815377) Address Reichrieglerweg 17/3 · I-39100 Bozen (BZ) · Italy – South Tyrol Email [info@berger.team](mailto:info@berger.team) Phone · WhatsApp [+393461033556](tel:+393461033556) Languages Deutsch Italiano English **1 btlabs Core found by humans & AI** Solution Tailored foundation on headless architecture — a base that can power your website, shop & AI agents alike. Findable Prepared for Google and AI answers — GEO out of the box (llms.txt, MCP), under 200 ms median in the load test (August 2026). Automation AI translates, writes meta-texts & image descriptions, and reviews content — DE/IT/EN, via your own AI account. Integration MCP interface, REST & GraphQL — open interfaces for CRM, ERP & co. **2 Direct Contact 1 business day** Available Email, phone, WhatsApp, video call Contact Florian Berger Response time usually within 24 hours **3 Service Area DACH region, Italy** On-site South Tyrol — Bolzano and surroundings Remote Italy & entire DACH region — well-practiced Languages [Deutsch](https://btlabs.dev/de) · [Italiano](https://btlabs.dev/it) · [English](https://btlabs.dev/en) **4 Availability & Capacity limited** Currently **We have openings — but only a few.** We deliberately take on only a few projects at a time. Start after a straight-talk conversation and clear roadmap **5 Price Transparency €€-€€€** Projects Classification **€€-€€€** · All prices excluding VAT. Model Investment — **no subscription for the core system** Ownership Your data and content belong to you — full export, anytime **6 Experience & Trust since 2019** Collective Berger+Team — since **2019** Experience **20+ years** in branding, web & marketing Testimonials [Reviews on Google](https://maps.google.com/?cid=17283123306740815377) · [Partner voices on the home page](https://btlabs.dev/en#stimmen) **7 Data Protection & Tech cookieless** Hosting EU, isolated Tracking Cookieless, no third-party trackers — **no cookie banner** Security AES-256, 2FA, daily encrypted backups --- Source: https://btlabs.dev/en/found-on-google Languages: [de](https://btlabs.dev/llms/de/gefunden-bei-google) · [it](https://btlabs.dev/llms/it/farsi-trovare-su-google) See also: [llms.txt](https://btlabs.dev/llms.txt) · [ai.txt (Policy)](https://btlabs.dev/ai.txt) · [identity.json](https://btlabs.dev/identity.json)