# AI Website > Visible where people search today: on Google AND in AI answers. btlabs Core from Bolzano — multilingual, fast and truly yours. ## btlabs Core · AI Website ## The AI website: built for the AI era. When people search for a recommendation today, they often ask an AI directly. An AI website is built so that ChatGPT, Perplexity & Co. find your business, cite it correctly, and provide the right contact — in addition to Google, not instead of Google. ## What makes an AI website different ## Three things a normal website can't do. - 01 - Machine-readable profile - Your services, facts, and contact channels are available as structured data (llms.txt, brand.json, JSON-LD) — AI systems don't have to guess, they read. - Learn about AI discoverability (GEO) → - 02 - Direct channel for AI agents - Via the MCP interface, AI assistants receive verified facts and your direct contact — instead of outdated snippets from third-party sources. - 03 - Speed & clean signals - Load times often under 150 ms, clean structure, no cookie banner. Google ranking and AI crawlers reward both equally. - Migrate from your old system → ## The honest starting point ## What does ChatGPT know about your business today? Before you build anything: we check for free what AI models currently output about you — and where your blind spots are. We'll discuss the results in a straight-talk conversation. - Free AI-Ready Check - Honest assessment, no pitch - Even a "your page is fine" is an answer Free · no commitment · results in the conversation - Request the AI-Ready Check ## FAQ ## Frequently asked questions about the AI website. ### What is btlabs Core, exactly? Your digital foundation — a fast, multilingual website platform that makes you visible on Google and in AI answers. No rented third-party system: it belongs to you. ### What's the difference between a classic CMS and a headless platform? A classic CMS (WordPress and the like) is a construction kit: a prefab house, extended with plugins — and more fragile with every update. btlabs Core is a custom-built foundation: your content lives cleanly separated in the core system and is delivered through interfaces to any channel — website, AI assistant, app. In parallel, consistent, fast. ### Why not just WordPress? Yes — it's extremely flexible. The difference only shows up in day-to-day operation: to make your website readable for AI assistants and cleanly structured for search engines, you need several plugins and custom builds — each of which has to be found, set up, and maintained long-term. With btlabs Core, that's built in from the start, not retrofitted: - **Structured data** (company, opening hours, prices, FAQ, etc.) are built into the foundation, not retrofitted via a plugin. - **Multilingualism** doesn't run via a translation plugin, but is part of the structure — each language with its own texts, own URLs, own SEO. - **Analytics without cookie banner**, because it comes cookieless by default, rather than being retrofitted via a consent tool. Separately, we track web visits and AI visits. - **An MCP interface**, with which you can chat directly with your website — check, revise, or create content, in conversation with an AI, without clicking through an admin menu. With WordPress, you'd have to find each of these building blocks individually, coordinate them, and keep them updated. With us, they belong together from the start. ### Do I have to constantly update plugins like on WordPress? No. One of the biggest security risks on the web is the plugin chaos of classic CMSs. With us there's no sprawling third-party plugin zoo you have to update yourself — everything is version-pinned and maintained by us. Security patches run automatically at server level — you don't have to lift a finger. ### Multilingual — is that shaky? No. German, Italian and English are anchored at the core — translated URLs, clean language signals, one editing interface. No after-the-fact translation workarounds. More: [Multilingual website in detail](https://btlabs.dev/en/multilingual-website). ### What does my business gain if AI assistants can talk directly to my website? Your details reach people exactly where they increasingly ask. Instead of an AI scraping your page and guessing, it reads exactly the content you've provided through an open interface — MCP (Model Context Protocol): services, opening hours, contact details. The result: fewer incorrect statements about your business and correctly sourced citations. You stay in control — you decide which content is accessible, and every access is logged. ### Is MCP access secure? Yes. Every access is governed by permissions and every step is logged. An assistant only sees what you release and only does what you allow. ### How do I get MCP access for my website, and what's included? We set up MCP access for you whenever you want it — it's part of expanding your website, not a mandatory component. This lets you, or an AI assistant of your choice, work directly with your own website: maintaining content, querying your own data, automating recurring tasks. We agree together on what can be accessed — opening hours, services or contact details, for example — and you always keep an overview of who accesses what and when. The effort is manageable: one-off setup, then the access runs alongside your website. It's most worthwhile once you update content regularly or have recurring questions about your own data — then an AI can take over the routine work, on request. ## Let's talk straight ## No sales talk. Eye to eye. Write us what you have in mind — you'll get an honest assessment, no pitch. - Response typically within 24 hours - Free AI-Ready Check on request - Non-binding & without obligation Non-binding · Honest · No bot - Company name * - Your name * - Email address * - What’s it about? * - **Yes, run the free AI-readiness check for me.** It analyses — with no obligation — what AI models like ChatGPT currently know about my business, and where my blind spots are. - I accept the [Privacy policy](https://btlabs.dev/en/privacy). * → Write to us ## Facts ## Everything you need — at a glance. What btlabs Core can do, how to reach us directly, what it costs, and why you can trust us — the hard facts, compact and ready to expand. - 1 - btlabs Core - found by humans & AI - Solution - Tailored foundation on headless architecture — a base that can power your website, shop & AI agents alike. - Findable - On Google and in AI answers — GEO included by default (llms.txt, MCP), often under 100 ms. - Automation - AI translates, writes meta-texts & image descriptions, and reviews content — DE/IT/EN. - Integration - MCP interface, REST & GraphQL — open interfaces for CRM, ERP & co. - 2 - Direct Contact - 1 business day - Available - Email, phone, WhatsApp, video call - Contact - Florian Berger - Response time - usually within 24 hours - 3 - Service Area - DACH region, Italy - On-site - South Tyrol — Bolzano and surroundings - Remote - Italy & entire DACH region — well-practiced - Languages - Deutsch(/de) · Italiano(/it) · English(/en) - 4 - Availability & Capacity - limited - Currently - We have openings — but only a few. We deliberately take on only a few projects at a time. - Start - after a straight-talk conversation and clear roadmap - 5 - Price Transparency - €€-€€€ - Projects - Classification €€-€€€ · All prices excluding VAT. - Model - Investment — no subscription for the core system - Ownership - The foundation, data, and content belong to you — full export, anytime - 6 - Experience & Trust - since 2018 - Collective - Berger+Team — since 2018 - Experience - 20+ years in branding, web & marketing - Testimonials - 5/5 from 11 partner voices — originals on the home page(/en#stimmen) - 7 - Data Protection & Tech - cookieless - Hosting - EU, isolated - Tracking - Cookieless, no third-party trackers — no cookie banner - Security - AES-256, 2FA, daily encrypted backups --- Source: https://btlabs.dev/en/ai-website Last-Modified: 2026-07-14T09:33:28.482Z Languages: [de](https://btlabs.dev/llms/de/ki-website) · [it](https://btlabs.dev/llms/it/sito-web-ia) See also: [llms.txt](https://btlabs.dev/llms.txt) · [ai.txt (Policy)](https://btlabs.dev/ai.txt) · [identity.json](https://btlabs.dev/identity.json)