# About us > Berger+Team — a freelancer collective from Bolzano. Practitioners, not startup hype: strategy, design, copy, SEO and code from one team. Berger+Team · Bolzano, since 2019 ## Practitioners from South Tyrol. Not salespeople. We're a freelancer collective from Bolzano, building small and mid-sized businesses a digital foundation they own — findable by people and by machines. Direct, honest, eye to eye. That’s why we don’t see a website as a shopfront — we see it as a [digital knowledge and service interface](https://btlabs.dev/en/glossary/digital-knowledge-and-service-interface) , for people and [AI agents](https://btlabs.dev/en/glossary/ai-agent) alike. CATCHMENT AREA \~300 KM · MARKET: DACH + ITALY/SOUTH TYROL Index **01**Why we exist**04**What we believe in**02**Collective, not agency**05**Our own foundation**03**Florian Berger**—**Get to know us ## Too many businesses are stuck: in slow rental systems they never get out of — or they pay an agency's expensive overhead and end up talking to someone who just passes things along. We build the opposite. 01 · Why we exist ### Florian knows both sides. He ran a classic agency for years — and deliberately chose otherwise. That became Berger+Team: a lean collective that gives SMEs the one thing nobody else does — digital sovereignty. A foundation you own that grows with you. No mayfly that's gone again in two years. berger.team \~ track record 01 agentur Years at the top — **overhead, experienced first-hand** 02 schnitt 2019 · Berger+Team founded — deliberately the opposite 03 kollektiv lean, direct, eye to eye · heute btlabs Core — **a foundation, not a mayfly** 02 · Collective, not agency ### You talk to the person who builds it. We're no apparatus. We're a hand-picked network of independent specialists — strategy, design, copy, [SEO](https://btlabs.dev/en/glossary/seo-search-engine-optimisation) and code — that scales precisely to your project. No middleman, no broken telephone. No overhead: lean structures, short paths. No rental lock-in: we work on the project, not on keeping you tied. “We're practitioners, not salespeople.” Berger+Team · Bolzano 01 strategie Bottleneck analysis & roadmap 02 design UI/UX & design system 03 text Copy & **DE · IT · EN** 04 seo SEO · GEO · findability 05 code Headless · MCP · API · netzwerk Direct. No overhead. 03 · Florian Berger — founder ### Built the better way. Over 20 years of branding, web and marketing. Years of it at the top of a classic agency — until he built the better way. He founded Berger+Team and initiated [btlabs Core](https://btlabs.dev/en) so SMEs get real digital sovereignty instead of depending on third-party systems and rigid structures. How far that idea reaches, he set down in [a full vision stretching to 2100](https://btlabs.dev/en/posts/the-foundation-that-grows-with-you). Focus areas: brand development · digital architecture & UX · findability (SEO & [GEO](https://btlabs.dev/en/glossary/geo-generative-engine-optimization) ) · AI & digitalisation. [](https://www.linkedin.com/in/bergerflorian/ "LinkedIn")[](https://orcid.org/0009-0008-5780-1147 "Orcid")[](https://github.com/flober81 "GitHub")[](https://www.xing.com/profile/Florian%5FBerger26 "Xing")[](https://www.behance.net/florianberger "Behance")[](https://dribbble.com/florian-berger "Dribbble")[](https://twitter.com/florianberger81 "X")[](https://www.youtube.com/@florianberger81 "YouTube")[](https://www.tiktok.com/@florianberger81 "TikTok")[](https://www.instagram.com/florian.f.berger/ "Instagram")[](https://www.facebook.com/florian.f.berger/ "Facebook")[](https://www.flickr.com/photos/florian-berger/ "Flickr")[](https://www.berger.team/autor/florian-berger/ "Berger+Team") [View full profile](https://btlabs.dev/en/team/florian-berger) 04 · What we believe in ## Six principles. No compromise. ### Straight talk No empty buzzwords, no sales patter. ### Data sovereignty Your data, your content, no [vendor cage](https://btlabs.dev/en/glossary/vendor-lock-in) . Build once instead of renting forever. ### Efficiency Lean instead of bloated. What you pay goes into the result. ### Technological excellence Real infrastructure instead of a rental system. ### Partnership Direct line, honest advice, eye to eye. ### Rooted in South Tyrol Based in Bolzano, at the interface of DACH and Italy. Member of the Handelskammer Bozen · Camera di commercio di Bolzano, internationally connected. 05 · Why our own foundation ### We don't rely on third-party systems. We didn't want to rely on error-prone third-party systems. So we built btlabs Core — our own headless platform: readable for AI assistants, trilingual, fast, no cookies for visitors. That way you get both: our own technology and a direct line to the people who build it. SELF-BUILT BY BERGER+TEAM · OPEN-SOURCE BASE · NO THIRD-PARTY SYSTEM ## Twenty years of experience. And the decision to throw it away. Florian tells you what drove him to it — in 55 seconds, no sales patter. FAQ ## The questions we hear most. **Who builds and looks after the project?** The specialists of the Berger+Team collective, directly — a hand-picked core team around Florian for strategy, design, copy, SEO and code. You talk to the people who actually build it. **Aren't you too small for my project?** The collective scales precisely to the project — backed by a network across the DACH region and Italy. Since 2019, with 20+ years of experience behind it. **Do you only work in South Tyrol?** Bolzano is the base. Projects run in South Tyrol, Italy and across the DACH region — remotely, well-rehearsed. **What sets you apart from an agency?** At a classic agency, your request lands in a ticket system first, then with a project manager, who passes it to a developer you never actually talk to. With us, you email or call the person who actually writes the code — usually Florian himself. Concretely: a change request doesn't go through three hand-offs, it goes straight into the work — often discussed and scheduled the same day. No management layer, no middleman: what you pay goes into the result, not into coordination. **What languages do you work in?** German, Italian and English — just like the foundations we build. Get to know us ## No sales pitch. An honest conversation. A conversation at eye level. We'll also tell you if we're not the right partner. - Non-binding, no obligation - An honest assessment, no sales pitch - A reply, usually within 24h Free · 30 minutes · directly with Florian [Let's talk straight →](https://btlabs.dev/en/contact#cta)[Call: 30 min, free](https://calendly.com/florian%5Fberger) Facts ## Everything you need — at a glance. What btlabs Core can do, how to reach us directly, what it costs, and why you can trust us — the hard facts, compact and ready to expand. Show allCollapse all Business Berger+Team d. Florian Berger Rating [5.0 on Google](https://maps.google.com/?cid=17283123306740815377) Address Reichrieglerweg 17/3 · I-39100 Bozen (BZ) · Italy – South Tyrol Email [info@berger.team](mailto:info@berger.team) Phone · WhatsApp [+393461033556](tel:+393461033556) Languages Deutsch Italiano English **1 btlabs Core found by humans & AI** Solution Tailored foundation on headless architecture — a base that can power your website, shop & AI agents alike. Findable Prepared for Google and AI answers — GEO out of the box (llms.txt, MCP), under 200 ms median in the load test (August 2026). Automation AI translates, writes meta-texts & image descriptions, and reviews content — DE/IT/EN, via your own AI account. Integration MCP interface, REST & GraphQL — open interfaces for CRM, ERP & co. **2 Direct Contact 1 business day** Available Email, phone, WhatsApp, video call Contact Florian Berger Response time usually within 24 hours **3 Service Area DACH region, Italy** On-site South Tyrol — Bolzano and surroundings Remote Italy & entire DACH region — well-practiced Languages [Deutsch](https://btlabs.dev/de) · [Italiano](https://btlabs.dev/it) · [English](https://btlabs.dev/en) **4 Availability & Capacity limited** Currently **We have openings — but only a few.** We deliberately take on only a few projects at a time. Start after a straight-talk conversation and clear roadmap **5 Price Transparency €€-€€€** Projects Classification **€€-€€€** · All prices excluding VAT. Model Investment — **no subscription for the core system** Ownership Your data and content belong to you — full export, anytime **6 Experience & Trust since 2019** Collective Berger+Team — since **2019** Experience **20+ years** in branding, web & marketing Testimonials [Reviews on Google](https://maps.google.com/?cid=17283123306740815377) · [Partner voices on the home page](https://btlabs.dev/en#stimmen) **7 Data Protection & Tech cookieless** Hosting EU, isolated Tracking Cookieless, no third-party trackers — **no cookie banner** Security AES-256, 2FA, daily encrypted backups --- Source: https://btlabs.dev/en/about Languages: [de](https://btlabs.dev/llms/de/ueber-uns) · [it](https://btlabs.dev/llms/it/chi-siamo) See also: [llms.txt](https://btlabs.dev/llms.txt) · [ai.txt (Policy)](https://btlabs.dev/ai.txt) · [identity.json](https://btlabs.dev/identity.json)