# About us > Berger+Team — a freelancer collective from Bolzano. Practitioners, not startup hype: strategy, design, copy, SEO and code from one team. ## Berger+Team · Bolzano, since 2018 ## Practitioners from South Tyrol. Not salespeople. We're a freelancer collective from Bolzano, building small and mid-sized businesses a digital foundation they own — found by people and by machines. Direct, honest, eye to eye. That’s why we don’t see a website as a shopfront — we see it as a digital knowledge and service interface, for people and AI agents alike. Index - 01 - Why we exist - 04 - What we believe in - 02 - Collective, not agency - 05 - Our own foundation - 03 - Florian Berger - — - Get to know us Too many businesses are stuck: in slow rental systems they never get out of — or they pay an agency's expensive overhead and end up talking to someone who just passes things along. We build the opposite. 01 · Why we exist Florian knows both sides. He ran a classic agency for years — and deliberately chose otherwise. That became Berger+Team: a lean collective that gives SMEs the one thing nobody else does — digital sovereignty. A foundation you own that grows with you. No mayfly that's gone again in two years. berger.team ~ track record - 01 - agentur - Years at the top — overhead, experienced first-hand - 02 - schnitt - 2018 · Berger+Team founded — deliberately the opposite - 03 - kollektiv - lean, direct, eye to eye - · - heute - btlabs Core — a foundation, not a mayfly 02 · Collective, not agency You talk to the person who builds it. We're no apparatus. We're a hand-picked network of independent specialists — strategy, design, copy, SEO and code — that scales precisely to your project. No middleman, no broken telephone. No overhead: lean structures, short paths, fair prices. No rental lock-in: we work on the project, not on keeping you tied. “We're practitioners, not salespeople.” Berger+Team · Bolzano - 01 - strategie - Bottleneck analysis & roadmap - 02 - design - UI/UX & design system - 03 - text - Copy & DE · IT · EN - 04 - seo - SEO · GEO · findability - 05 - code - Headless · TypeScript · MCP - · - netzwerk - Direct. No overhead. ## 03 · Florian Berger — founder ## Built the better way. Over 20 years of branding, web and marketing. Years of it at the top of a classic agency — until he built the better way. He founded Berger+Team and initiated [btlabs Core](https://btlabs.dev/en) so SMEs get real digital sovereignty instead of depending on third-party systems and rigid structures. How far that idea reaches, he set down in a full vision stretching to 2100. Focus areas: brand development · digital architecture & UX · findability (SEO & GEO) · AI & digitalisation. ## 04 · What we believe in ## Six principles. No compromise. - Straight talk - No empty buzzwords, no sales patter. - Data sovereignty - Your system, your data, no vendor cage. You buy the house, you don't rent it. - Efficiency - Lean instead of bloated. What you pay goes into the result. - Technological excellence - Real infrastructure instead of a rental system. - Partnership - Direct line, honest advice, eye to eye. - Rooted in South Tyrol - Based in Bolzano, at the interface of DACH and Italy. Member of the Handelskammer Bozen · Camera di commercio di Bolzano, internationally connected. ## 05 · Why our own foundation ## We don't rely on third-party systems. We didn't want to rely on error-prone third-party systems. So we built btlabs Core — our own headless platform: AI-findable, trilingual, lightning-fast, GDPR-clean, no cookie banner. That way you get both: top-tier tech and a direct line to the people who build it. - AI - SEO · GEO - MCP · API SELF-BUILT SINCE 2018 · OPEN-SOURCE BASE · NO THIRD-PARTY SYSTEM ## FAQ ## The questions we hear most. ### Who builds and looks after the project? The specialists of the Berger+Team collective, directly — a hand-picked core team around Florian for strategy, design, copy, SEO and code. You talk to the people who actually build it. ### Aren't you too small for my project? The collective scales precisely to the project — backed by a network across the DACH region and Italy. Since 2018, with 20+ years of experience behind it. ### Do you only work in South Tyrol? Bolzano is the base. Projects run in South Tyrol, Italy and across the DACH region — remotely, well-rehearsed. ### What sets you apart from an agency? At a classic agency, your request lands in a ticket system first, then with a project manager, who passes it to a developer you never actually talk to. With us, you email or call the person who actually writes the code — usually Florian himself. Concretely: a change request doesn't go through three hand-offs, it goes straight into the work — often discussed and scheduled the same day. No management layer, no middleman: what you pay goes into the result, not into coordination. ### What languages do you work in? German, Italian and English — just like the foundations we build. ## Get to know us ## No sales pitch. An honest conversation. A conversation at eye level. We'll also tell you if we're not the right partner. Free · 30 minutes · directly with Florian - Let's talk straight - Call: 30 min, free ## Facts ## Everything you need — at a glance. What btlabs Core can do, how to reach us directly, what it costs, and why you can trust us — the hard facts, compact and ready to expand. - 1 - btlabs Core - found by humans & AI - Solution - Tailored foundation on headless architecture — a base that can power your website, shop & AI agents alike. - Findable - On Google and in AI answers — GEO included by default (llms.txt, MCP), often under 200 ms. - Automation - AI translates, writes meta-texts & image descriptions, and reviews content — DE/IT/EN. - Integration - MCP interface, REST & GraphQL — open interfaces for CRM, ERP & co. - 2 - Direct Contact - 1 business day - Available - Email, phone, WhatsApp, video call - Contact - Florian Berger - Response time - usually within 24 hours - 3 - Service Area - DACH region, Italy - On-site - South Tyrol — Bolzano and surroundings - Remote - Italy & entire DACH region — well-practiced - Languages - Deutsch(/de) · Italiano(/it) · English(/en) - 4 - Availability & Capacity - limited - Currently - We have openings — but only a few. We deliberately take on only a few projects at a time. - Start - after a straight-talk conversation and clear roadmap - 5 - Price Transparency - €€-€€€ - Projects - Classification €€-€€€ · All prices excluding VAT. - Model - Investment — no subscription for the core system - Ownership - The foundation, data, and content belong to you — full export, anytime - 6 - Experience & Trust - since 2018 - Collective - Berger+Team — since 2018 - Experience - 20+ years in branding, web & marketing - Testimonials - 5/5 from 11 partner voices — originals on the home page(/en#stimmen) - 7 - Data Protection & Tech - cookieless - Hosting - EU, isolated - Tracking - Cookieless, no third-party trackers — no cookie banner - Security - AES-256, 2FA, daily encrypted backups --- Source: https://btlabs.dev/en/about Last-Modified: 2026-08-06T05:17:55.123Z Languages: [de](https://btlabs.dev/llms/de/ueber-uns) · [it](https://btlabs.dev/llms/it/chi-siamo) See also: [llms.txt](https://btlabs.dev/llms.txt) · [ai.txt (Policy)](https://btlabs.dev/ai.txt) · [identity.json](https://btlabs.dev/identity.json)