# Home > Berger+Team in Bolzano builds btlabs Core: the digital foundation that makes your business findable by people and AI — trilingual, no cookie banner. btlabs Core · Your digital foundation ## Be found. By people and by AI. AI assistants can barely find an outdated website. We build you one that ChatGPT & co. understand cleanly — lightning-fast, multilingual, no annoying cookie banner. For service providers, trades, retail & tourism in South Tyrol and the DACH region. Bolzano · South Tyrol · since 2019 · GDPR hosting in the EU - [Let's talk straight](https://btlabs.dev/en/contact#cta) btlabs-core ~ system.log - 09:41:02 - OK - system: running error-free - 09:41:34 - OK - languages: DE · IT · EN in sync - 09:42:08 - OK - tracking: web traffic active - 09:42:41 - OK - ai tracking: AI visits logged - 09:43:05 - NEW - visitors: via ChatGPT and Perplexity - 09:43:33 - OK - backup: encrypted · verified - 09:44:01 - OK - security: 2FA available - 09:44:22 - MCP - content: new page published via chat - 09:44:41 - MCP - errors: detected, fix suggested - 09:45:03 - DONE - your data · runs intelligently Optimised to appear here - CHATGPT - GOOGLE AI - PERPLEXITY - CLAUDE - GEMINI - COPILOT - MISTRAL - GROK - BING - META AI - DEEPSEEK - QWEN - GOOGLE People looking for a recommendation today often ask an AI directly — and get an answer without ever opening a website. So that your business can show up in that answer, the system delivers a clean, machine-readable version of you. That's why we build websites as a digital knowledge and service interface: readable for people, dockable for AI agents. ## The problem ## Your old website works against you. Everyone knows these setups — and none of them is built for the AI era. - The plugin tower - 30 extensions that break, constantly need updates and sooner or later get hacked. - The site builder - Clicked together quickly, but slow — you never get your data out again, invisible to AI. - The frozen site - Pretty, but dead. Nobody can maintain it, Google and AI quietly ignore it. - Total dependency - Every change goes through third parties: wait, pay, wait again. Logins, data and domain aren't in your hands. - The social-only presence - Only Instagram & Facebook instead of your own foundation: reach at the algorithm's whim, data belongs to the platform — nearly invisible to Google and AI. - Siloed one-off tools - Website, Google profile, social, PDF price list — all maintained separately. Somewhere something is always wrong, and nobody notices. ## Somewhere in the valley, someone is looking for a business like yours. And they're asking an AI. What it knows about you decides whether it finds you — or someone else. In 56 seconds: what a foundation changes. Text on screen, sound optional. ## Free check ## What does ChatGPT know about your business? We ask the AIs — and show you what they know about you. And what they don't. Free, no obligation, no preparation. Free · no obligation · results discussed together - [Request the AI-readiness check](https://btlabs.dev/en/contact#cta) ## Why btlabs Core ## Six things almost no normal system can do. btlabs Core is built for the AI era. Not for yesterday's web. - 01 - Made readable for AI - If someone asks ChatGPT “who does this in my region?”, the AI finds everything it needs at your site to cite you correctly: facts, services, contact channel — machine-readable, in every language. - [AI discoverability (GEO) →](https://btlabs.dev/en/ai-discoverability) - 02 - Privacy as a selling point - No cookie banner out of the box, no US trackers, hosted in Germany, isolated per partner. Your visitor data stays with you — that builds trust. - [Data ownership in detail →](https://btlabs.dev/en/features#datenschutz) - 03 - Maintain once, correct everywhere - Opening hours, prices, a job ad — enter them once and they're the same everywhere: on the page and machine-readable for Google, Google Jobs and AI assistants. In every language. - [Local visibility →](https://btlabs.dev/en/local-visibility) - 04 - Delivered fast. - Under 200 ms median response time in the load test (August 2026, cached page). Speed matters to Google — and to every visitor’s first impression. - [Found on Google →](https://btlabs.dev/en/found-on-google) - 05 - Trilingual at the core - DE · IT · EN are part of the foundation, no plugin tinkering: translated URLs, clean language signals, one maintenance interface. Non-negotiable in South Tyrol. - [Multilingual website →](https://btlabs.dev/en/multilingual-website) - 06 - You see whether it's working - An optional monitor directly asks AI systems whether they recommend your business. AI visits are logged separately and, where providers publish their address lists, checked for authenticity; visitors arriving from AI answers are counted on their own. Findability here isn't a claim — it's measurable, as a sample with a track record. - [Measuring visibility →](https://btlabs.dev/en/measuring-visibility) [See the whole SEO chain](https://btlabs.dev/en/seo-and-geo) ## Proof ## No promise. See for yourself. btlabs Core is running. Look at a real foundation, ask an AI about us, measure the load time. We don't talk about speed — you feel it. - Live foundation - You're looking at one right now: this site itself runs on btlabs Core. Check it — load time, source code, llms.txt. - [btlabs.dev](https://btlabs.dev) - Response time - Measured, not claimed: 75 ms median server response — load test August 2026, one cached page, five concurrent requests. Speed matters to Google — and to the first impression of humans and machines. - On record - A collective since 2019 · 20+ years of experience in the field · member of the Handelskammer Bozen · Camera di commercio di Bolzano. Practitioners, not salespeople. - Measured in the open - We count which machine-readable files websites actually serve: 37 routes, monthly, method disclosed — including the 4 that returned no response at all. - [ai-discovery radar](https://btlabs.dev/en/ai-discovery-radar) measure-it-yourself.sh # No promise — measure the server response yourself: $ curl -so /dev/null -w "response: %time_starttransfers" https://btlabs.dev → response: 0.15s One command, your terminal, any time — or put btlabs.dev into the PageSpeed test. ## Partner voices ## What our partners say. Businesses from South Tyrol and the region that we look after. ## Grows with you ## Your website today. A shop or app tomorrow. btlabs Core is built as a foundation from day one: your content lives in one central place. Start with a website, and later it can become a shop, an app or a second location — on the same base, without a rebuild. What you maintain once is correct everywhere, in every language. Think of the base as a warehouse: you stock it once — and every shop window automatically shows the same, current assortment. No copying in five places, no “the app still showed the old price”. What's live today: your website (multilingual) plus a dedicated careers page with Google Jobs. What it grows into: shop, app and client portal as later phases — on the same foundation. - Live today · Trades - One brand, two sites - A joinery runs its main site in German and Italian — plus a dedicated careers page alongside. Enter a new job once: it's on the website, is automatically marked up for Google Jobs and removes itself after the deadline. - Later phase · Multiple locations - Many sites, one system - A family business with three locations can run three independent websites on the same base — each individually designed. Maintaining shared content (imprint, brand, contact) once for all of them is planned as a later phase; local content stays separate per location and goal. - Later phase · Retail - Website and shop, one warehouse - The website becomes an online shop — from the same core. One product, one price, one stock level, identical everywhere. That's how the shop is intended as a later phase: you start with the site and switch on selling when you're ready. - Later phase · Tourism - Found, not brokered - A hospitality business maintains rooms, offers and season info once — trilingual on its own website, readable by AI assistants. Enquiries come in directly, not via portals taking commission. [Contact](https://btlabs.dev/en/contact#cta) - → - Live faster - A new channel starts on a proven base instead of from scratch. Today's “website” becomes a shop or an app tomorrow — without a rebuild. - → - Cheaper to run - You maintain and secure one system instead of three. Updates, backups and security apply to all channels at once. - → - No data drift - One source of truth. Never again contradictory opening hours or prices between website, shop and app. [Discuss your project](https://btlabs.dev/en/contact#cta) ## 01 — AI at the core ## AI sits in the core — not as a sticker on top. One unified system instead of scattered plugins. It writes on brand, suggests improvements and consolidates your knowledge. Engine, not plugin A system that thinks along. Most “AI websites” glue a chatbot into the corner. Here the AI is the engine: it keeps content on brand, writes, translates, describes images and consolidates patterns in the background — built for it from the first line. btlabs Core · assistant · illustration - You - Fetch the new project photos from the gallery address. - Core - Done. The images are cropped for desktop and mobile. I've also generated accessible alt texts in DE, IT and EN. - You - Great. How's the content audit looking? - Core - Found one inconsistency: the About page still says “15 years of experience”; according to the profile it's over 20. Shall I fix it? - You - Oh, good catch. Yes, please. - Core - Saved as a draft — the AI file (llms.txt) follows as soon as you approve. Waiting for your approval — or shall I put it live right away? - You - Go live. - Core - Published — page, sitemap and AI files are up to date. - for people: current - for machines: current - DE·IT·EN in sync ## 02 — Findability · SEO + GEO ## Ready to be cited by ChatGPT, Perplexity & co. The system gives AI systems an unambiguous, quotable version of you — as standard, not as a pricey extra. - Text - # The business, readable in one pass name: Example Ltd about: craft since 1998 services: - Planning - Installation - Service region: South Tyrol - Your whole business as structured text that an AI reads in one pass. - Profile - "name": "Example Ltd", "location": "Bolzano, IT", "languages": \["de","it","en"\], "contact": "hello@…", "verified": true - Your digital profile — machine-readable and unambiguous. - Rules - # The rules of the game quoting: allowed source: "Example Ltd" attribution: required tdm-reservation: active (eu law) # You may quote me — # with name and source. - The rules of the game for AI — including a pointer to the EU AI Act. “Who builds AI-findable websites for businesses in South Tyrol?” Berger+Team from Bolzano uses btlabs Core to build headless foundations that are findable on Google and in AI answers — trilingual, no cookie banner, with data and content staying with the business. 1 Source: btlabs.dev · via llms.txt & identity.json ## 03 — MCP & agent API ## Your website talks directly to AI assistants. Real MCP access plus a dedicated interface for AI agents — query safely, act with permission. Model Context Protocol Governed. Logged. Secure. MCP is the new standard through which AI assistants talk to systems. Every access governed by permissions, every step logged. An assistant sees only what you share — and does only what you allow. Few offer this today — your business would be out in front. .well-known/mcp.json - → - connect - Assistant connects to the MCP endpoint - → - auth - permission · read:content - ← - 200 OK - Verified content delivered - → - result - Contact channel handed over - · - log - Every step logged ## 04 — In day-to-day operation ## One system. On brand. With its own knowledge base. - On brand by rulebook - Style, tone and forbidden words live in the system — every AI task is given them as a brief. Across all channels and languages. - Learns & consolidates - The system analyses content and behaviour, consolidates knowledge in one place and suggests improvements on its own. Once switched on, the check runs weekly in the background — you decide what gets adopted. [See all features](https://btlabs.dev/en/features) ## 05 — Multilingual at the core ## DE · IT · EN — part of the foundation. Consistent across languages - de - Mehrsprachig im Kern. - In Südtirol nicht verhandelbar — darum ist Mehrsprachigkeit Teil des Fundaments. Jede Seite, jede KI-Datei und jede Maschinen-Antwort gibt es pro Sprache, jede mit eigener Web-Adresse. - it - Multilingua nel cuore. - In Alto Adige non è negoziabile — per questo il multilinguismo è parte delle fondamenta. Ogni pagina, ogni file IA e ogni risposta macchina esiste per lingua, ciascuna con il proprio indirizzo web. - en - Multilingual at the core. - Non-negotiable in South Tyrol — which is why multilingualism is part of the foundation. Every page, every AI file and every machine response exists per language, each with its own web address. routing - 200 - btlabs.core/de - 200 - btlabs.core/it - 200 - btlabs.core/en - · - llms - each language gets its own file 06 — One base ## One system. Every channel. - 01 — Foundation - A proven base. - A single, secure foundation carries several projects at once. Every launch starts on a battle-tested base instead of from scratch. - 02 — Distribution - Websites, apps, shops. - The same base can carry several presences, with web apps and shops as a later phase — live faster, safer, cheaper. No duplicating, no drift. - 03 — Growth - Website today, shop tomorrow. - Improvements to the foundation benefit every site on this base once they have been rolled out. Your website can become a shop tomorrow — on the same foundation, without a rebuild. - 04 — Control - Controllable via chat. - With your MCP-capable AI assistant you maintain content in dialogue: edit, publish, translate — without clicking around a backend. - 05 — Agents - Findable & able to act. - AI agents can find your business, read your facts first-hand and get your direct contact channel. The base for them to book and buy tomorrow too — as a later phase, when you're ready. - 06 — Integration - CRM, ERP & everything else. - The core can connect to the systems you use: CRM, ERP, inventory management & co. — via open interfaces, as project work. No siloed one-off tools. - 07 — Visibility - Visible to the outside too. - The same core feeds not just your channels but also your findability: SEO, GEO and machine-readable profiles lay the groundwork for you to be present — from Google to LLMs like ChatGPT. ## 07 — Under the hood ## No marketing speak. This is what's really inside. - llms.txt - ai.txt - identity.json - brand.json - JSON-LD - OpenAPI-Spec - .well-known/mcp.json - MCP endpoint - Agent API - Brand Guidelines - Glossary & rules - Brand conformity - Hybrid way of working - Sitemaps - RSS per language - Markdown per page - REST & GraphQL - hreflang - robots.txt - 301 redirects - Cookieless analytics - AES-256 - 2FA - Daily backups - Full-text search ## 08 — Your foundation ## Your data, your content — fast and secure. No subscription for the core system, no cage. A base with no licence fee that loads fast and protects your data. - No licence fee - Build once instead of renting forever. No hidden per-user licence fees, no subscription trap for the core system. You pay for the development once; your data and content stay yours, and you use the foundation with no ongoing licence fee. The only running cost for the core system is secure enterprise hosting on your server; AI features are billed by usage on your own AI account. - Responds in milliseconds - A lean, modern architecture is built for good Core Web Vitals scores. Speed matters to Google — and to first impressions. - Data stays yours - Hosted in the EU, isolated per partner, free of tracking cookies — no cookie banner out of the box. Data-sovereign instead of dependent — by design. ## 09 — The people behind it ## No startup hype. Practitioners from South Tyrol. Behind this platform is Berger+Team — a freelancer collective from Bolzano. We built this system because in over 20 years of practice we kept seeing what makes SMEs fail: outdated tech, siloed one-off tools and painful multilingualism. The collective You talk to the people who actually build it. We're not a classic agency with expensive overhead and middlemen. We're a well-rehearsed network of specialists in strategy, design, copy, SEO and code. Each one an expert in their field. For you that means: fair prices, direct communication with nothing garbled along the way, and a system that joins craft and high tech. Berger+Team · Bolzano - 01 - strategy - Bottleneck analysis & roadmap - 02 - design - UI/UX & design system - 03 - text - Copy & DE · IT · EN - 04 - seo - SEO · GEO · findability - 05 - code - Headless · TypeScript · MCP - · - network - Direct. No overhead. [More about us](https://btlabs.dev/en/about) ## Further reading. - [We design for people and machines](https://btlabs.dev/en/posts/we-design-for-people-and-machines) ([md](https://btlabs.dev/llms/en/posts/we-design-for-people-and-machines)) — A website has two readers today: the person in the browser and the machine behind it. What I design differently because of that — and where the two worlds contradict each other. - [Dual-channel visibility: why your website now has to be built for two audiences](https://btlabs.dev/en/posts/dual-channel-visibility) ([md](https://btlabs.dev/llms/en/posts/dual-channel-visibility)) — People and AI search differently. If you want to be found in both worlds, you need a website built for the eye and the algorithm at the same time — backed by research. - [What is already built in, while others are still debating](https://btlabs.dev/en/posts/what-is-already-built-in) ([md](https://btlabs.dev/llms/en/posts/what-is-already-built-in)) — The knowledge about AI visibility is freely available. It is almost nowhere delivered: of 8,636 measured domains, 14.1% serve an llms.txt and 0.1% a machine-readable catalogue. On… ## FAQ ## Frequently asked questions. ### What if you're no longer around someday? Your data and your content belong to you and can be exported in open formats at any time. The system is built on open standards, not a closed format — no cage. ### Am I tied to you? Not with your content and data: they belong to you. A complete export is available at any time — no asking, no notice period, no fee. What you rent is the operation: servers, updates, support. That is cancellable. The system runs on open standards, not on a closed format only we can read; handing over the code is not included automatically, but is agreed separately if needed. Your domain stays registered in your name regardless. In short: you can cancel the service, and your content and data go with you. ### We already have a site — is migration possible? Yes. We migrate the content and set up a 301 redirect for every old address, so Google recognizes the move. All about it: [Website migration](https://btlabs.dev/en/website-migration). ### Multilingual — is that shaky? No. German, Italian and English are anchored at the core — translated URLs, clean language signals, one editing interface. No after-the-fact translation workarounds. More: [Multilingual website in detail](https://btlabs.dev/en/multilingual-website). ### Do I need a cookie banner? No — as long as only our system is running. The built-in analytics works without cookies and loads no third-party scripts, so no consent is required. That is our reasoned assessment of the delivered state, not legal advice — only a qualified professional can give you a binding assessment of your case. It changes as soon as external content is added: an embedded video, a map, a booking or chat tool. Those providers set their own cookies, and then you do need a banner — regardless of what your website is built on. Worth knowing: our system does not come with consent management — in that case a dedicated tool is added. We tell you in advance which integration triggers this, and show you where an alternative without a consent requirement exists. The decision stays yours. ### What happens to my Google ranking? No copy-paste nightmare: content is imported cleanly, all old URLs are 301-redirected. That keeps intact the structure your ranking depends on. Speed is a confirmed ranking factor — how it plays out in your case is Google's call. ### What does it cost? A one-time investment instead of a subscription for the core system — as a ballpark €€-€€€, depending on scope. After that you use the system with no licence fee; what remains is a fair flat rate for your own dedicated hosting, updates if needed — and, if you use AI features, the usage on your own AI account. We'll sort out the concrete range in a straight-talk conversation. ## How it works ## From the first call to the keys. - 01 - Straight-talk call - 30 minutes, free, directly with Florian. Get to know each other, understand, honest assessment — even if it is: “you don't need us.” - 02 - AI-readiness check - Optional and free: we check upfront what Google and AI models know about your business today. We go through the result together. - 03 - Branding & workshop - Together we define brand, goals and content — totally flexible: from a compact conversation to a full workshop, depending on what your business needs. - 04 - Roadmap & quote - Fixed frame, clear steps, no surprises. You know beforehand what's coming. - 05 - Build & fill - Design, content, languages. From you we need facts, photos and feedback — the texts are written with you, not without you. - 06 - Launch, training & handover - Migration with clean redirects, onboarding and training included. After that, the foundation is yours. ## Let's talk straight ## No sales patter. We meet as equals. No cookie-cutter approach. We look at your business and tell you honestly what makes sense — and what doesn't. - Non-binding & no obligation - Honest assessment, no pitch - Reply usually within 24h No obligation · Honest · As equals - Company name * - Your name * - Email address * - What’s it about? * - **Yes, run the free AI-readiness check for me.** It analyses — with no obligation — what AI models like ChatGPT currently know about my business, and where my blind spots are. - I accept the [Privacy policy](https://btlabs.dev/en/privacy). * → Write to us ## Facts ## Everything you need — at a glance. What btlabs Core can do, how to reach us directly, what it costs, and why you can trust us — the hard facts, compact and ready to expand. - 1 - btlabs Core - found by humans & AI - Solution - Tailored foundation on headless architecture — a base that can power your website, shop & AI agents alike. - Findable - Prepared for Google and AI answers — GEO out of the box (llms.txt, MCP), under 200 ms median in the load test (August 2026). - Automation - AI translates, writes meta-texts & image descriptions, and reviews content — DE/IT/EN, via your own AI account. - Integration - MCP interface, REST & GraphQL — open interfaces for CRM, ERP & co. - 2 - Direct Contact - 1 business day - Available - Email, phone, WhatsApp, video call - Contact - Florian Berger - Response time - usually within 24 hours - 3 - Service Area - DACH region, Italy - On-site - South Tyrol — Bolzano and surroundings - Remote - Italy & entire DACH region — well-practiced - Languages - Deutsch(/de) · Italiano(/it) · English(/en) - 4 - Availability & Capacity - limited - Currently - We have openings — but only a few. We deliberately take on only a few projects at a time. - Start - after a straight-talk conversation and clear roadmap - 5 - Price Transparency - €€-€€€ - Projects - Classification €€-€€€ · All prices excluding VAT. - Model - Investment — no subscription for the core system - Ownership - Your data and content belong to you — full export, anytime - 6 - Experience & Trust - since 2019 - Collective - Berger+Team — since 2019 - Experience - 20+ years in branding, web & marketing - Testimonials - 5/5 from 11 partner voices — originals on the home page(/en#stimmen) - 7 - Data Protection & Tech - cookieless - Hosting - EU, isolated - Tracking - Cookieless, no third-party trackers — no cookie banner - Security - AES-256, 2FA, daily encrypted backups --- Source: https://btlabs.dev/en Last-Modified: 2026-09-25T15:09:41.436Z Languages: [de](https://btlabs.dev/llms/de) · [it](https://btlabs.dev/llms/it) See also: [llms.txt](https://btlabs.dev/llms.txt) · [ai.txt (Policy)](https://btlabs.dev/ai.txt) · [identity.json](https://btlabs.dev/identity.json)